Senior Product Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Identify and validate new business growth opportunities through market research, user insights, competitor analysis, and internal data.

• Launch and scale new web-to-web funnels and unique growth mechanics.

• Plan, execute, and analyze complex A/B tests, assessing their impact on business metrics.

• Develop a roadmap for growth experiments and manage its prioritization based on potential business impact.

• Analyze the entire user journey — from the initial interaction with advertising to purchase and repeat payments.

• Conduct daily monitoring of key metrics, identifying bottlenecks in funnels and discovering opportunities for enhancing conversion, monetization, and ROI.

• Evaluate experiment outcomes using metrics such as CR, ARPU, LTV, CPA, CPM, and others.

• Proactively collaborate with Creative and UA teams to explore new marketing angles, messages, and positioning.

• Work alongside marketing and product teams to improve the connection between creative, funnel, offer, and product.

• Formulate tasks for design, analytics, and development to support the launch of new tests and mechanics, driving their execution to results.

• Participate in building and developing the experimentation system alongside analytics and engineering teams.

⛳️ Requirements

• You have over 2 years of experience in a Product Marketing Manager, Growth Manager, or related role.

• You have successfully launched experiments from idea to measurable business outcome multiple times.

• You can identify growth points independently rather than solely relying on an established backlog of hypotheses.

• You possess a strong product and analytical mindset and make data-driven decisions.

• You have a solid understanding of CRO, user behavior, and the principles of building effective web-to-web funnels.

• You have successful case studies of launching growth initiatives that significantly impacted business metrics.

• You understand how performance marketing channels operate and how creative, traffic, and product influence each other.

• You are proficient with analytical tools (Amplitude, GA4, Mixpanel, Tableau, GrowthBook, or similar).

• You exhibit a high level of ownership and feel comfortable in uncertain conditions.

• You are proactive and autonomous in decision-making.

• You enjoy speed, experimentation, and finding unconventional solutions.

• Your English level is B1 or higher.

🏝️ Benefits

• Access to sports training in Kyiv or partial reimbursement for classes in Warsaw.

• Medical insurance.

• Paid business trips if the role requires such travel.

• Corporate discounts from partners.

• Breakfasts.

• Lunches.