Product Marketing Manager – Exposure Management

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take charge of the narrative. Develop positioning and messaging for exposure management throughout the organization.

• Simplify the complex. Convert platform capabilities, research insights, vulnerability disclosures, and attack methods into clear narratives aimed at buyers.

• Educate the market. Create definition content, buyer's guides, webinars, and web pages that inform CISOs about a problem they have been told is insurmountable.

• Spearhead our leading research. Collaborate with product teams on findings, conduct surveys, write reports, and produce content that garners media attention.

• Execute impactful campaigns. Manage integrated campaigns and significant launch events, coordinating content, PR support, and analyst briefing preparation with the CEO and VP of Marketing.

• Equip the sales team. Develop pitch decks, battlecards, demo narratives, objection handling guides, and training materials for our sales force and channel partners.

• Strengthen our alliances. Create joint value propositions, integration briefs, and co-branded campaigns and webinars with our technology and alliance partners.

• Establish credibility. Produce case studies and references with customer success that provide evidence for our narrative.

• Generate demand. Implement account-based strategies for key target accounts, nurture flows, and ensure smooth lead transitions to sales.

• Represent market insights. Gather win/loss feedback, competitive intelligence, and customer research that inform product and sales strategies.

⛳️ Requirements

• Over 7 years of experience in B2B SaaS marketing, with at least 4 years focused on product marketing. Cybersecurity experience is essential, and you have executed launches in a fast-paced environment.

• Strong security knowledge. You have experience marketing to CISOs and security operations teams and can elucidate complex technical concepts for buyers. Familiarity with CTEM, EASM, attack surface management, identity security, or threat intelligence is highly advantageous.

• Outstanding writing skills. You should provide written samples of external-facing content aimed at security buyers. We will request this, and you'll appreciate that we did.

• Proven campaign success. Your campaigns have effectively generated pipeline, and you can demonstrate it. You will be responsible for creating content and directing campaigns, while specialists will execute them.

• Initiative-driven mindset. You excel as a generalist within a lean, remote team where accountability is key, and you deliver results quickly.

🏝️ Benefits

• A variety of high-quality medical plans with up to 100% employer-paid coverage for employees and 50% employer-paid coverage for dependents.

• Dental and vision plans with partial employer-paid coverage.

• Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).

• Complimentary access to One Medical, Teladoc, HealthAdvocate, and TalkSpace online therapy services.

• Employer-funded short- and long-term disability insurance.

• Equity in a rapidly growing startup.

• 401k plan with employer matching and immediate vesting (available in both Traditional and Roth options).

• Discretionary Paid Time Off (we trust you to take time off when you need it!).

• 13 paid holidays each year.

• AI Tool Stipend for personal use.

• Paid parental leave.

• Monthly virtual events.

• A genuinely remote-first work environment.