Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Own Positioning, Messaging & Packaging: Define the Ideal Customer Profile (ICP) & Value Propositions: Gain a thorough understanding of our buyer personas across various product lines, influencing how we present our value to both prospects and current clients.

• Master Pricing & Packaging: Collaborate with leadership to assess and refine pricing models and product tiers as our platform evolves.

• Tell the "Why": Go beyond merely stating the "what" and "when" of releases. You will explain *why* a feature was created, *how* it addresses genuine customer challenges, and its significance in the marketplace.

• Embed Deeply with Product: Participate actively in Product team meetings and rituals. You’ll serve as the voice of Go-To-Market (GTM) within Product and represent Product within Marketing and the wider Commercial team.

• Decode the Roadmap: Take the initiative to explore upcoming features, uncovering the underlying strategy to develop impactful launch plans well in advance of code deployment.

• Drive Launches & Hands-On Execution: Take full ownership of launch processes: Lead the orchestration of launches across Product, Marketing, Sales, Customer Success (CS), and Support to ensure alignment and enthusiasm among internal teams and external customers.

• Create the Artifacts: Get hands-on to produce pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Utilize AI tools or engage in "vibe coding" to quickly prototype web pages, interactive tools, or automated workflows as needed.

• Customer-Facing Engagement: Facilitate product webinars, directly showcase new features to clients, and work closely with our Customer Marketing Manager (CMM) on strategies for post-sale expansion.

⛳️ Requirements

• Proven SaaS Product Marketing Background: You have successfully brought complex B2B SaaS products and features to market at the Senior or Lead level.

• AI-Forward Mindset & 'Vibe Coding' Aptitude: You inherently integrate AI into your workflow to enhance both speed and output. Whether utilizing AI for messaging variations, creating automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you enjoy exploring technology to achieve efficiency.

• Scrappy, High-Velocity Execution: You excel in fast-paced, high-output environments where roadmaps frequently change. Ambiguity doesn't deter you; it energizes you.

• Proactive Translator & Embedded Collaborator: You do not wait for product notes to arrive in your inbox. You actively seek out engineering and product leads, ask insightful questions, and translate complex technology into clear, accessible language.

• Player-Coach Mentality: You enjoy high-level strategy but are equally enthusiastic about writing email copy, producing video walkthroughs, or revising a product page on the website.

• Strong Cross-Functional Polish: You effectively align Sales, Support, CS, and Marketing, ensuring a unified message during launches.

• Sense of Humor & Curiosity: Startup life is fast-paced, and while we take our work seriously, we don't take ourselves too seriously. A good sense of humor is essential.

🏝️ Benefits

• Unlimited PTO