Senior Product Marketing Manager

📋 Description

• Take ownership of the narrative: Craft and oversee SignalWire's category story, from the foundational positioning document to the language utilized in all customer-facing interactions.

• Drive messaging and positioning: Create clear, distinct messaging tailored for our developer and enterprise audiences. Conduct win/loss analysis, competitive research, and customer interviews to ensure that our positioning is evidence-based rather than assumption-driven.

• Lead category creation: Collaborate with leadership to define, name, and promote the Voice AI category. Develop frameworks, thought leadership content, and narratives for analysts and press that position SignalWire as a leading voice in a burgeoning market.

• Facilitate go-to-market strategies: Provide the sales team with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Manage the launch coordination for new products and platform features from positioning brief to general availability.

• Be the voice of the customer: Conduct continuous interviews with developers, enterprise buyers, and partners. Transform insights into actionable intelligence that enhances product development, sales, and marketing throughout the funnel.

• Cultivate analyst and press relationships: Represent SignalWire's category perspective in discussions with industry analysts (Gartner, Forrester, IDC) and technology media. Assist in shaping the external narrative that clarifies our market's understanding.

⛳️ Requirements

• 6–10 years of experience in product marketing, with a minimum of 3 years in a technical B2B or developer-focused product role.

• You possess exceptional writing skills and a strategic storytelling ability that can simplify complex technical concepts into clear, engaging prose while maintaining essential nuances.

• You are research-oriented and ground your positioning in customer interviews, win/loss data, and competitive insights.

• You are a strong cross-functional collaborator comfortable working directly with founders, product teams, and sales in a dynamic, low-process environment.

• You are knowledgeable about the AI communications landscape and can engage credibly on the intersections of large language models, voice AI, and real-time infrastructure for both technical and business audiences.

• You have experience with analyst relations and market definition.

• A background in CPaaS, UCaaS, CCaaS, or real-time communications infrastructure, along with familiarity with Voice AI, conversational AI, or AI-native application development, is a plus.

• Experience marketing to both developers and enterprise buyers within the same product strategy is advantageous.

• Previous experience at a company that has created a category or successfully repositioned itself in a new market is also beneficial.

🏝️ Benefits

• SignalWire is an equal opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive environment for all staff.

• This position is also eligible for an equity grant.