Senior Product Marketing Manager

This is a fully remote position, open to applicants in Alabama, +25 more states.

📋 Description

• Create clear and distinct messaging and positioning that connects with ServiceTrade’s primary personas in fire protection and mechanical service.

• Validate and enhance messaging through customer insights, testing, and collaboration with Sales and Product teams.

• Spearhead go-to-market strategies and execution for new product launches and feature introductions, including AI-enhanced functionalities.

• Develop launch briefs, messaging frameworks, and cross-departmental alignment plans to ensure successful adoption.

• Produce high-impact go-to-market content such as pitch presentations, product one-sheets, datasheets, videos, and demo narratives.

• Keep abreast of competitive intelligence regarding key competitors, emerging technologies, and market trends.

• Create and update competitive battlecards, positioning strategies, and insights for Sales and Product teams.

• Collaborate closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.

• Assist Sales with communication strategies, objection management, and persona-specific messaging that enhance win rates.

• Develop engaging narratives for AI features, emphasizing trust, value, and tangible customer impact.

• Experiment with AI-driven workflows to enhance product marketing management efficiency, content development, and go-to-market processes.

• Work together with Marketing, Sales, Customer Success, and RevOps to ensure cohesive product storytelling across all customer interactions.

• Synthesize customer feedback, market indicators, and product performance data into actionable insights.

• Act as the internal authority on designated product areas, providing clarity, alignment, and momentum across various teams.

• Perform additional duties as required.

⛳️ Requirements

• 7+ years of experience in B2B SaaS product marketing (or a similar strategic marketing role).

• Demonstrated success in creating product messaging, positioning, and value propositions.

• Strong project management and organizational capabilities.

• Ability to simplify complex technical concepts into clear, engaging narratives.

• Experience in competitive intelligence, market analysis, and developing competitive tools (battlecards, competitor briefs).

• Excellent cross-functional collaboration abilities; capable of working closely with Product, Sales, Marketing, and Customer Success teams.

• Exceptional written and verbal communication skills; confident presenter and storyteller.

• Analytical mindset capable of validating messaging, assessing market signals, and making data-driven recommendations.

• Interest in AI and its potential to enhance product marketing processes and customer experiences.

• Preferred: Experience in commercial contracting, field service management, or software utilized by service technicians or operational teams.

🏝️ Benefits

• Medical insurance through Cigna, with PPO and HDHP options, including a Health Savings Account with company contributions.

• Dental and Vision coverage provided by Unum.

• Flexible Spending Account and Dependent Care Account available.

• Company-funded Life insurance, Short-Term Disability (STD), and Long-Term Disability (LTD).

• Optional benefits including Supplemental Life Insurance, Critical Illness, Accident, and Pet Insurance.

• 401(k) plan with up to 3% employer match and no vesting period.

• Flexible Paid Time Off policy.

• 10 recognized company holidays.

• Parental Leave offered.

• Paid Time Off allocated for volunteering activities.

• Employee Reimbursement Program available for well-being, technology, and/or professional development expenses.