Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement go-to-market strategies for our software products designed for public safety and enterprises.

• Create positioning and messaging that resonates with professionals in public safety or enterprise sectors, highlighting product value and uniqueness.

• Monitor the competitive landscape and maintain an up-to-date perspective on how RapidSOS stands out, translating that into actionable positioning guidance for sales conversations.

• Collaborate with Product and Engineering teams to comprehend product functionalities and convert them into accessible language for the field. Establish AI-assisted content workflows to keep translations aligned with product evolution.

• Work closely with Sales, Customer Success, and Product teams to ensure alignment in product messaging and field enablement initiatives.

• Serve as the customer advocate within RapidSOS, representing public safety needs in product and marketing discussions.

• Influence the product roadmap and marketing priorities by providing a clear, evidence-based perspective on the needs of target customers and prospects.

• Design and promote AI workflows, prompt libraries, and content templates that enhance the productivity of the broader PMM and GTM team, minimizing bottlenecks and improving overall output quality across the organization.

• Create and present training materials, sales enablement resources, and messaging frameworks to empower Sales and Customer Success teams, utilizing AI-assisted workflows to expedite the drafting process and ensure materials remain current as messaging evolves.

• Assist field teams with compelling storytelling, ensuring they are well-equipped to convey the value of RapidSOS solutions to public safety audiences.

• Collect and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to guide product and marketing strategies, leveraging AI workflows to enhance process repeatability.

• Continuously enhance product messaging and positioning based on data insights and real-world feedback.

⛳️ Requirements

• Over 7 years of experience in marketing or product roles, with at least 4 years focusing on product marketing within B2B SaaS or B2G settings.

• Builder Mentality: You favor action and have constructed solutions, not just contributed to them. You've developed content libraries, launch checklists, messaging systems, and RFP templates that serve as essential infrastructure for others.

• Execution discipline: You deliver field-ready materials under pressure without waiting for complete information or a fully staffed team. Ambiguity does not hinder your progress.

• AI fluency: You are already leveraging AI tools for practical applications—writing first drafts, creating prompt libraries, and systematizing content production. You possess saved workflows and templates of your own design and seek opportunities to advance this further.

• Communication Skills: You exhibit strong written and verbal communication skills, both internally and externally. You keep projects organized, stakeholders updated, and know when to escalate issues rather than just absorbing them.

• Cross-functional Influence: You have participated in enough sales calls and product reviews to facilitate communication in both directions, earning trust from both sides. If messaging strays or a launch is unprepared, you address it and ensure accountability.

• Data-Driven: You understand which metrics are truly significant and which merely appear impressive in presentations. You utilize customer data, field feedback, and sales indicators to build your case and recognize when the data suggests a change in direction.

• Technical Understanding: Comfortable engaging deeply with Product and Engineering, as well as simplifying complex concepts to write engaging content that resonates with time-constrained and skeptical buyers.

🏝️ Benefits

• Competitive salary, benefits, and equity participation.

• A dynamic, flexible, and enjoyable start-up environment with a highly skilled team.