Senior Product Marketing Manager

📋 Description

• Develop and implement go-to-market strategies for new features and significant product releases.

• Collaborate with Product and Engineering teams on launch criteria, timelines, and readiness assessments.

• Craft clear positioning, messaging, and value propositions.

• Produce launch briefs and coordinate cross-functional teams across Growth, Paid, Lifecycle, and Content.

• Ensure that launches are measurable, impactful, and optimized after release.

• Manage lifecycle strategies across email, push notifications, and in-app messaging.

• Create programs aimed at enhancing activation, feature adoption, monetization, and retention.

• Develop frameworks for segmentation and roadmaps for testing.

• Continuously refine messaging, timing, and targeting to boost engagement and lifetime value (LTV).

• Collaborate with Analytics to assess cohort performance and subsequent impact.

• Optimize marketing placements within the app and messaging on the website.

• Enhance conversion flows and discoverability of features.

• Maintain consistent and persuasive messaging across all customer interactions.

• Identify bottlenecks in funnels and implement experiments to enhance conversion rates (CVR).

• Oversee performance metrics related to adoption, engagement, and retention.

• Utilize funnel analysis, cohort analysis, and A/B testing to guide decision-making.

• Convert insights into experimental designs and actionable execution.

• Focus on scalable systems that enhance LTV over the long term.

⛳️ Requirements

• 5–8+ years of experience in Product Marketing, ideally within a high-growth startup context (fintech preferred).

• Demonstrated success in partnering with Product and Engineering teams in agile settings.

• Extensive hands-on experience with lifecycle marketing across email, push notifications, and CRM platforms.

• Highly data-driven and adept at using analytical tools.

• Growth-oriented mindset — you approach work with a focus on experiments, speed, and measurable results.

• Strong operational skills — you act swiftly, take responsibility, and deliver outcomes.

• Effective communicator capable of simplifying complex products.

🏝️ Benefits

• Competitive base salary.

• Substantial equity package.

• 401k retirement plan for USA-based employees.

• Comprehensive healthcare and wellness programs.

• Wellness stipend.

• Mental wellness support program.

• Unlimited access to financial planning resources.

• Life insurance for USA-based employees.

• Work-life balance: Unlimited discretionary paid time off (DPTO).

• Flexible working hours (Core hours: 9 AM to 5 PM local time).

• Paid Parental Leave.

• Additional perks: Parenthood and fertility assistance.

• Monthly reimbursement for co-working memberships.

• English tutoring stipend for international employees.

• One-time stipend to build your home office.

• Choice of setup (Apple or Windows) and accessories.