Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Gain an in-depth understanding of NovoEd’s offerings for both new and existing products, identifying their benefits, unique differentiators, and value propositions while spearheading go-to-market initiatives.

• Recognize emerging market trends, assess the competitive landscape, and analyze evolving customer needs to facilitate our growth.

• Define user and buyer personas, prioritize their primary challenges, segment audiences, comprehend purchasing behavior, and investigate competing solutions.

• Develop engaging enterprise messaging and positioning that captivates and informs customers while shaping our distinctive product strategy.

• Collaborate with product, sales, and marketing teams to create effective demos and sales enablement resources.

• Work closely with product managers and developers to launch new features and products into the market.

• Lead cross-functional operational readiness teams to establish pricing, positioning, and sales strategies for new products.

• Assess and analyze the competitive landscape for both new and existing products, collaborating with product managers to prioritize growth opportunities.

⛳️ Requirements

• A Bachelor’s degree is required.

• A minimum of 7 years of professional marketing experience, excluding internships.

• Proven experience in marketing solution-focused SaaS businesses to large enterprises.

• Experience in workforce education or marketing directed towards Enterprise HR is highly preferred.

• A comprehensive B2B marketing skill set encompassing branding, thought leadership, demand generation, digital marketing, account-based marketing, communications, product marketing, and events.

• Proficient in utilizing data and metrics to drive improvements and demonstrate results.

• Experienced in steering direction and fostering alignment with cross-functional teams.

🏝️ Benefits

• Enjoy fun remote social events.

• Participate in an annual in-person all-company meeting.

• Benefit from paid parental leave.

• Take advantage of flexible vacation days.

• Receive comprehensive health care coverage.

• Get reimbursements for phone, internet, and work-from-home expenses.