Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive go-to-market strategy and execution for designated platform areas, spanning from product conception to adoption, while driving cross-functional alignment and achieving commercial results.

• Collaborate with Product teams to establish positioning strategies, messaging frameworks, and competitive positioning that guide all GTM execution.

• Spearhead cross-functional GTM planning alongside Product, Sales/CX, and Marketing, translating product roadmaps and market insights into impactful commercial programs.

• Lead and implement the sales enablement strategy—creating, managing, and continuously refining the enablement library, which includes pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs.

• Design and deliver internal training sessions and sales kickoffs to prepare Sales and Client Success teams on new products, positioning updates, and competitive landscapes.

• Establish and monitor GTM KPIs, including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization.

• Mentor and collaborate with PMM and supporting teams regarding GTM strategy, competitive positioning, and best practices for launch execution.

• Execute additional responsibilities as assigned.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field is required; or an equivalent combination of education and experience.

• An MBA or equivalent experience is preferred.

• A minimum of 6–9 years of product marketing experience in B2B SaaS is required, including at least 2 years in a senior or lead PMM role.

• Experience in fintech, financial services, or banking technology is strongly preferred.

• Proven expertise in developing and executing go-to-market strategies for complex, multi-stakeholder software solutions.

• A successful track record in creating high-quality sales enablement programs that significantly enhance sales productivity and win rates.

• Demonstrated ability to lead cross-functional teams and foster organizational alignment regarding GTM strategy.

• Mastery of product marketing disciplines, including positioning, messaging, competitive strategy, persona development, and launch execution.

• Strong capability to drive cross-functional alignment across Product, Sales, and Marketing in a rapidly growing environment.

• Excellent communication skills—equally proficient in executive-level storytelling and detailed content creation.

• Experience with project management and content tools (Asana, Notion, Google Workspace, etc.).

• A data-driven mindset with experience in analytics to assess and optimize GTM program performance.

• In-depth understanding of financial institution buyer dynamics, especially regarding credit union and community bank decision-making processes.

• Familiarity with Asana and other project management tools for orchestrating complex cross-functional initiatives.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) with company match.

• Flexible PTO plus 12 paid holidays.

• Paid sick leave.

• Paid parental and family leave.

• Lifestyle spending account.

• Tuition reimbursement.

• Cell phone stipend.