Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Acquire in-depth knowledge of Commercial markets, buyers, competitive dynamics, and industry trends.

• Convert market and buyer insights into detailed buyer personas, unique positioning, messaging, and product strategies.

• Design and implement go-to-market strategies for product, feature, and industry rollouts.

• Foster alignment among Product, Sales, Customer Success, and Growth teams regarding target audiences, messaging, enablement, and success metrics.

• Create tools, resources, training, and insights to support Sales and Customer Success.

• Collaborate with Demand Generation on campaigns aimed at enhancing awareness, pipeline, and product adoption.

• Establish thought leadership through webinars, conferences, public speaking engagements, authored content, PR efforts, and industry accolades.

• Develop presentations, talk tracks, promotional materials, and other product marketing resources.

• Monitor performance metrics for market, content, campaigns, and enablement initiatives.

• Optimize marketing strategies and enhance marketing ROI.

⛳️ Requirements

• Over 6 years of experience in product marketing.

• Practical experience with buyer personas, product positioning and messaging, sales enablement, product launches, and go-to-market strategies.

• More than 5 years of experience in developing product marketing materials and sales resources.

• Proficient in creating buyer personas, presentations, product collateral, white papers, ebooks, reports, eGuides, and sales briefs.

• Demonstrated success in owning go-to-market strategies for B2B SaaS products.

• Outstanding written and verbal communication abilities.

• Capability to distill complex technology and business concepts into clear, persuasive value propositions.

• Strong analytical skills and strategic thinking capabilities.

• Proficiency in utilizing market, customer, and business data to guide decisions and evaluate marketing effectiveness.

• Experience in a B2B SaaS or comparable technology setting.

• Experience collaborating across functions with Product, Sales, Marketing, and other teams.

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Must possess authorization to work in the United States for any employer without restrictions.

• Must be a resident of the United States.

• Required to complete the I-9 and E-Verify process.

• Must successfully pass a background check and drug and alcohol screening.

🏝️ Benefits

• Mission-driven organization.

• Opportunities for career growth in a fast-paced, high-growth environment.

• Enthusiastic, collaborative team culture.

• Cutting-edge product focus - EdTech, VR, AI.

• Remote-first approach with flexible working hours.

• Annual learning reimbursement program.

• Family-oriented policies supporting work-life balance.

• Three weeks of paid time off (PTO).

• One week of Winter Break.

• Paid holidays and sick leave.

• Comprehensive medical, vision, and dental benefits.

• 401(k) matching program.

• Private company equity options.

• Resources for mental and physical health.

• Social events for team bonding.