Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement go-to-market strategies for B2B payments technology and financing solutions, increasingly focusing on new SaaS platform capabilities tailored for home improvement trades.

• Craft distinct product positioning and messaging that clearly differentiates our offerings across payments acceptance, financial workflows, and overall business operations.

• Collaborate closely with Product, Sales, Customer Success, and Creative teams to ensure that product strategy aligns with customer expectations and commercial execution.

• Assist in the go-to-market strategy and execution for early-stage SaaS products, encompassing positioning, messaging, and launch preparedness.

• Spearhead cross-functional launches and adoption initiatives for payments and financing solutions, including new features, programs, and product releases.

• Partner with Marketing and Sales to create integrated campaigns that span the customer lifecycle, demand generation, and communications.

• Experiment, refine, and enhance messaging, channels, and tactics to foster adoption, usage, and revenue growth.

• Equip Sales and Account teams with messaging frameworks, pitch presentations, competitive positioning, customer-facing materials, and training resources.

• Facilitate acquisition, activation, and expansion strategies by aligning product messaging with the needs of contractors, SMBs, enterprises, and strategic partners.

• Work hand-in-hand with Sales to fine-tune Ideal Customer Profiles (ICPs), qualification criteria, and funnel strategies related to payments, financing, and SaaS solutions.

• Establish and monitor KPIs linked to adoption, activation, conversion, retention, and product-led revenue growth.

• Evaluate campaign and product performance, generating insights to continuously refine go-to-market execution.

• Advocate for data-driven decision-making throughout product marketing initiatives.

• Gain a comprehensive understanding of how contractors and home improvement professionals handle payments, financing, and their daily business operations.

• Conduct research on customers, market trends, and competitors to guide product positioning and influence the roadmap.

• Convert insights into actionable recommendations for the Product, Growth, and Leadership teams.

⛳️ Requirements

• A minimum of 7 years of experience in B2B or B2B2C product marketing, including at least 4 years of highly relevant experience in fintech, merchant services, payments technology, or financial services platforms is preferred.

• Strong grasp of merchant services or B2B payments, financing products, and the operational requirements of businesses in the home improvement sector.

• Proven experience in supporting early-stage or developing product lines, including contributing to go-to-market strategies prior to full launch.

• Proficient in product marketing, analytics, and campaign management tools.

• Highly analytical with exceptional storytelling, positioning, and messaging skills.

• Outstanding communication, collaboration, and stakeholder management capabilities.

• Comfortable working in fast-paced, high-growth environments with dynamic product roadmaps.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Flexible work hours and remote working options.

• Opportunities for professional development and career advancement.

• A supportive and inclusive company culture that values diversity.