Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Convey the product narrative in a straightforward, clear, and engaging manner to differentiate and promote Geotab’s offerings globally.

• Create a comprehensive product marketing roadmap in collaboration with PMM leadership, ensuring alignment with business priorities.

• Establish team KPAs and objectives, facilitating the achievement of significant growth milestones.

• Collaborate with marketing teams to bring product narratives to life.

• Develop the Product Marketing discipline by defining go-to-market processes and standards while coordinating with internal stakeholders.

• Investigate or oversee third-party tools and platforms pertinent to the PMM function.

• Guide junior PMM and organizational team members through mentorship.

• Generate customer insights while maintaining expertise in industry trends, personas, competition, and distribution channels/partners.

• Formulate a strategy for analyst relations, including content and messaging; act as Geotab’s subject-matter expert in analyst-related materials.

• Partner with Product Managers to ensure the product's voice is represented and tailor messaging and documentation for various teams.

• Collaborate with Product Managers, Engineering, Sales, and Marketing to implement product marketing strategies effectively.

• Create buyer-funnel content strategies and produce content such as white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars.

• Participate in webinars, trade shows, and customer forums to enhance engagement and drive adoption.

• Create customer feedback loops and translate insights into enhancements for the product roadmap and new product initiatives.

• Promote product, sales, and marketing KPAs through effective messaging and content; support feature adoption while tracking pipeline and lead generation objectives.

• Oversee the product marketing budget to optimize ROI.

• Collaborate with Sales Enablement to design and implement training programs and sales tools.

⛳️ Requirements

• 8+ years of professional experience, preferably in Product Marketing within the SaaS sector.

• A Post-Secondary Diploma/Degree in Engineering, Business/Marketing, Computer Science, or a related field is highly regarded.

• Self-motivated and resourceful, possessing strong analytical and problem-solving capabilities.

• Capacity to contribute to the development of product marketing strategy and roadmap, adjusting priorities as necessary based on market dynamics.

• Proficiency in analyzing market trends, customer requirements, and competitive landscapes.

• Ability to interpret data and make informed, data-driven decisions.

• Capability to manage multiple projects concurrently while maintaining focus on deadlines and deliverables.

• Ability to excel in a fast-paced, dynamic environment and adapt to shifting priorities and market conditions.

• Deep understanding of customer needs with the ability to translate these into effective product marketing strategies.

• Experience in mentoring and guiding junior team members.

• Proficient in establishing and optimizing product marketing processes and standards.

• Expertise in conducting thorough competitive analysis and developing product differentiation strategies.

• Proficient in building and nurturing relationships with customers, partners, and industry influencers.

• Reliable home internet connection with a minimum of 50mb DL/10mb UL for remote work.

• Eligibility to work in the United States, confirmed through E-Verify.

• Ability to successfully pass a background check.

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus and parental leave top-up program.

• Opportunities for online learning and networking.

• Incentive program for electric vehicle purchases.

• Competitive medical and dental benefits.

• Retirement savings plan.

• Flexible hybrid working model that supports both in-person and virtual work.

• Online social events, chat rooms, and gatherings.

• Accessibility accommodations available during recruitment and employment.

• Benefits and perks available exclusively for full-time permanent employees.