Senior Product Marketing Manager

📋 Description

• Develop Strategic Narrative & GTM: Establish the value proposition and messaging for EvenUp’s platform, encompassing core capabilities, integrations, and cross-product features. Drive go-to-market strategies that influence positioning, product launches, campaigns, and ecosystem engagement.

• Collaborate with Product, Sales & Engineering: Work closely with product management, sales, customer success, and enablement teams to ensure alignment on roadmap priorities, messaging, and launch strategies.

• Innovate Content & Campaigns: Generate fresh, unconventional ideas for how we convey our story in the marketplace. Create engaging collateral, campaigns, and creative assets—from solution briefs to demos to thought-leadership content—that attract attention and resonate with varied audiences.

• Foster Strong Customer Relationships: Directly engage with customers to thoroughly understand their needs, workflows, and aspirations. Utilize these insights to enhance messaging, shape campaigns, and craft customer-focused content. Develop advocates who can amplify our narrative through case studies, testimonials, and co-marketing opportunities.

• Empower Sales & Internal Teams: Design imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to confidently and creatively articulate platform value.

• Manage Launches & Market Expansion: Oversee platform-level launches and promotional initiatives. Explore innovative methods to engage customers and prospects across digital, social, analyst relations, events, and demand generation.

• Conduct Research & Competitive Analysis: Perform market research, gather competitive intelligence, and collect customer insights to refine messaging, discover new opportunities, and support strategic planning.

⛳️ Requirements

• 4+ years of experience in B2B SaaS product marketing, particularly with platform or integration experience strongly preferred.

• A creative thinker unafraid to experiment with bold ideas, unconventional formats, and new campaign strategies.

• Familiarity with AI-driven products and concepts, along with the ability to convey clear, differentiated customer value.

• Strong relationship builder who excels in customer engagement and can translate feedback into meaningful messaging, product, and marketing initiatives.

• Effective cross-functional collaborator with experience influencing product, sales, and executive stakeholders.

• Analytical mindset comfortable with using data to validate ideas and assess impact.

• Ability to succeed in fast-paced, dynamic environments with multiple priorities.

• Proficient in managing multiple priorities in fast-paced, uncertain environments.

• **Nice to haves:**

• Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).

• Familiarity with developer ecosystems, partner channels, or app marketplaces.

• Background in enterprise GTM strategies, analyst relations, and field enablement.

• Experience in Legal Tech, personal injury, or related industries.

🏝️ Benefits

• Choice of medical, dental, and vision insurance plans for you and your family.

• Additional insurance coverage options for life, accident, or critical illness.

• Flexible paid time off, sick leave, short-term and long-term disability.

• 10 US observed holidays, and Canadian statutory holidays by province.

• A home office stipend.

• 401(k) for US-based employees and RRSP for Canada-based employees.

• Paid parental leave.

• A local in-person meet-up program.

• Hubs in San Francisco and Toronto.

• *Please note the above benefits & perks are for full-time employees*