Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Strategic Narrative & GTM: Establish the value proposition and messaging for EvenUp’s platform, encompassing core capabilities, integrations, and cross-product features. Lead go-to-market strategies that influence positioning, launches, campaigns, and ecosystem engagement.

• Collaborate with Product, Sales & Engineering: Work closely with product management, sales, customer success, and enablement teams to synchronize roadmap priorities, messaging, and launch strategies.

• Innovate Content & Campaigns: Generate fresh, innovative ideas for how we convey our story in the market. Create engaging collateral, campaigns, and creative assets—spanning solution briefs, demos, and thought-leadership content—that capture interest and resonate with varied audiences.

• Foster Strong Customer Relationships: Interact directly with customers to gain a deep understanding of their needs, workflows, and goals. Utilize these insights to enhance messaging, shape campaigns, and develop customer-focused content. Cultivate advocates who can amplify our narrative through case studies, testimonials, and co-marketing opportunities.

• Empower Sales & Internal Teams: Produce creative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to equip teams to communicate platform value confidently and creatively.

• Spearhead Launch & Market Expansion: Oversee platform-level launches and promotional activities. Explore new methods to engage customers and prospects across digital, social, analyst relations, events, and demand generation.

• Conduct Research & Competitive Analysis: Perform market research, competitive intelligence, and customer insights to refine messaging, identify new opportunities, and support strategic planning.

⛳️ Requirements

• 4+ years of experience in B2B SaaS product marketing, with a strong preference for platform or integration experience.

• A creative thinker unafraid to explore bold ideas, unconventional formats, and innovative campaign strategies.

• Familiarity with AI-driven products and concepts, along with the ability to articulate clear, differentiated customer value.

• A strong relationship builder who enjoys customer interaction and can transform customer feedback into impactful messaging, product, and marketing initiatives.

• A proficient cross-functional collaborator with experience in influencing product, sales, and executive stakeholders.

• An analytical mindset, comfortable using data to validate ideas and assess impact.

• Ability to excel in fast-paced, dynamic environments with multiple priorities.

• Expertise in managing competing priorities in fast-paced, ambiguous settings.

• **Nice to haves:**

• Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).

• Familiarity with developer ecosystems, partner channels, or app marketplaces.

• Background in enterprise GTM strategies, analyst relations, and field enablement.

• Experience in Legal Tech, personal injury, or related industries.

🏝️ Benefits

• Choice of medical, dental, and vision insurance plans for you and your family.

• Additional insurance coverage options for life, accident, or critical illness.

• Flexible paid time off, sick leave, short-term and long-term disability.

• 10 US observed holidays, and Canadian statutory holidays by province.

• A home office stipend.

• 401(k) for US-based employees and RRSP for Canada-based employees.

• Paid parental leave.

• A local in-person meet-up program.

• Hubs in San Francisco and Toronto.

• *Please note the above benefits & perks are for full-time employees.*