Senior Product Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take ownership of the development and implementation of go-to-market (GTM) initiatives, sales strategies, and field activation plans that enhance pipeline, seller productivity, and revenue growth for the organization.

• Design and maintain impactful sales resources including pitch decks, battlecards, objection handling guides, ROI tools, and one-pagers.

• Collaborate with sales leadership to evaluate the ongoing requirements of the sales team, pinpointing and addressing knowledge or skill deficiencies.

• Spearhead cross-functional enablement planning to ensure sales personnel are prepared and equipped with the latest products, messaging, and GTM priorities.

• Create integrated GTM frameworks encompassing audience segmentation, messaging architecture, value propositions, and competitive positioning that convert product capabilities into actionable field programs.

• Formulate a specific enablement strategy and playbook to bolster our sales approach for various SKUs, assisting sales in driving upsell revenue.

• Collaborate with the Monetization Lead on pricing, packaging, and message testing to guarantee that GTM materials reflect current pricing and packaging decisions.

• Assist our Partnerships team by providing partner-facing pitch decks, talk tracks, demo access, and training on effectively selling and positioning Eve.

• Define and monitor key metrics for enablement programs to assess their effectiveness and impact on the business.

⛳️ Requirements

• You possess over 7 years of product marketing experience in B2B SaaS or legaltech, demonstrating a proven ability to develop successful sales enablement programs.

• You have a strong empathy for the needs of sales teams and a passion for creating tools and training that empower them to succeed.

• You are an outstanding project manager, adept at leading intricate, cross-functional initiatives while keeping teams aligned and on track.

• You adopt a data-driven approach and are comfortable defining KPIs, analyzing performance metrics, and leveraging insights to enhance programs.

• You embody a strong sense of ownership and an entrepreneurial mindset, excelling in a fast-paced environment where you can make a significant impact.

• You communicate clearly and persuasively, able to translate technical product information into business value for both customers and internal teams.

• You have experience in people leadership or a proven history of mentoring others, and you are eager to build and lead a team as this function evolves.

🏝️ Benefits

• 💰 Competitive Salary & Equity

• 💹 401(k) Program with Employer Matching

• ⚕️ Health, Dental, Vision and Life Insurance

• 🩼 Short Term and Long Term Disability

• 🚗 Commuter Benefits*

• 🧑‍💻 Autonomous Work Environment

• 🖥️ Workplace Setup Reimbursement

• 🏠 Telecomm Stipend

• 🏝 Flexible Time Off (FTO) + Holidays

• 🚀 Quarterly Team Gatherings

• 🥪 In office Perks*