Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning, messaging, value propositions, and differentiation for assigned products and solution areas.

• Create messaging frameworks and guidance for communications aimed at customers, partners, and internal teams.

• Collaborate with Product Management to convert product capabilities into clear customer advantages and market differentiation.

• Spearhead the go-to-market strategy and implementation for new products, enhancements, pricing initiatives, and strategic programs.

• Formulate launch plans, communication strategies, enablement resources, and supporting documentation.

• Oversee cross-functional coordination among Product, Sales, Customer Success, and Marketing teams.

• Direct messaging and communication planning for product migrations, portfolio transitions, pricing updates, and customer lifecycle initiatives.

• Create audience-specific communication plans and messaging strategies that promote customer adoption and engagement.

• Assist executive leaders by steering initiatives from the planning stage through to execution.

• Design and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement materials.

• Facilitate training and readiness programs for Sales and Customer Success teams.

• Offer competitive and market insights to customer-facing teams.

• Conduct market research, customer interviews, surveys, competitive analysis, and win/loss evaluations.

• Track industry trends, customer demands, and competitor actions.

• Transform market insights into actionable recommendations for Product, Marketing, Sales, and executive leadership.

• Generate and manage product collateral, website content, case studies, customer stories, partner materials, and related assets.

• Evaluate the effectiveness of product marketing campaigns, launches, messaging, and enablement initiatives.

• Utilize data and analytics to identify areas for optimization and foster continuous improvement.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Education, Communications, or a related discipline.

• 8–10 years of experience in product marketing, product management, or marketing strategy.

• Proven experience in leading cross-functional projects and bringing products, programs, or services to market successfully.

• Excellent communication, presentation, facilitation, and writing abilities.

• Capability to influence stakeholders and achieve alignment across teams without direct authority.

• Experience in creating positioning, messaging, sales enablement resources, and go-to-market strategies.

• Strong analytical and problem-solving skills with the ability to use data to guide decision-making.

• Ability to merge strategic planning with hands-on execution and project leadership.

• Background in K-12 education, educational publishing, or education technology is preferred.

• Previous experience in literacy education is an advantage.

• Submission of a resume is mandatory; applications lacking an attached resume will be considered incomplete.

🏝️ Benefits

• Annual bonus or commission.

• 401(k) retirement plan with employer matching.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Generous paid time off (PTO).

• Sick leave benefits.

• Paid holidays.

• Employer-paid life insurance.

• Employer-paid short-term disability insurance.

• Employer-paid long-term disability insurance.

• Laptop provided for home office use.

• Flexible remote-first work culture.