Product Marketing Manager – International Markets, Family Offices

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a product marketing strategy tailored for the single-family office segment and its clients and prospects across EMEA, LATAM, and APAC.

• Cultivate expertise in the target buyers of SFOs, including their operating models, buyer personas, committees, and customer journeys.

• Acquire market knowledge across EMEA, LATAM, and APAC, focusing on regional trends, needs, competitive dynamics, and cultural intricacies.

• Collaborate with regional Sales, Relationship Management, and Demand Generation teams to develop synchronized go-to-market initiatives.

• Establish segment and regional positioning while crafting messaging that aligns Addepar’s global value proposition with audience requirements.

• Customize broader product launches to cater to regional audiences and the availability of products.

• Design and execute SFO and region-specific campaigns that enhance awareness, demand, engagement, adoption, and growth.

• Produce scalable core materials and modify them for regional application, encompassing campaign content, sales enablement, client education, thought leadership, and co-branded resources.

• Conduct thorough research and monitor market trends, industry advancements, and competitive landscape; evaluate program success and integrate feedback.

⛳️ Requirements

• 3–6 years of experience in product marketing or a related go-to-market role.

• Preferred background in B2B SaaS, financial services, fintech, wealth management, or investment management.

• Proven experience in developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement, and content.

• Exceptional storytelling, writing, and communication abilities.

• Capability to translate complex and technical features into clear customer benefits for diverse audiences.

• Experience collaborating with Sales, Demand Generation, Relationship Management, Product, or other go-to-market teams.

• Ability to navigate between strategic planning and hands-on execution across various projects.

• Strong skills in relationship-building and influencing across regions, functions, and time zones.

• Proficient in working independently, prioritizing tasks efficiently, managing ambiguity, anticipating obstacles, and escalating issues when necessary.

• Must be legally authorized to work in the United States for any employer without current or future visa sponsorship.

• Must be able to start work in the U.S. on the first day of employment.

🏝️ Benefits

• Bonus

• Equity

• Benefits

• Reasonable accommodation for individuals with disabilities during the application, interview, and employment process.

• Equal opportunity and an inclusive workplace.