Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the positioning and messaging for product line(s).

• Lead the planning of launches for new features and product releases, encompassing messaging and channel strategy.

• Perform ongoing competitive research and consolidate insights for the GTM and Product teams.

• Represent the Marketing team in product discussions and translate market insights into roadmap contributions.

• Collaborate with Growth and Event Marketing to create integrated campaigns that enhance awareness and drive pipeline.

• Generate content across multiple channels, including blog posts, case studies, and conference presentations.

• Work alongside Sales and CX leadership to assess wins, losses, expansions, and churn.

• Refine positioning and enablement based on customer and revenue insights.

• Develop frameworks and materials that empower AEs, BDRs, and CX teams to implement the GTM narrative.

• Report directly to the Head of Marketing as a senior individual contributor.

⛳️ Requirements

• 4–7+ years of experience in B2B product marketing, ideally within a growth-stage SaaS company.

• A demonstrated history of managing end-to-end GTM initiatives from positioning to launch and growth, with measurable pipeline and revenue results.

• Familiarity with a sales-led GTM approach.

• Capability to drive cross-functional alignment among Product, Marketing, Sales, CX, and executive leadership.

• Exceptional communication and writing skills.

• Proficiency in translating complex product features into clear, engaging messaging for customers.

• Active utilization of AI to enhance efficiency.

• Strong systems thinking and the ability to establish repeatable processes and scalable assets.

• Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams (preferred).

• Experience as the inaugural or sole PMM in a company, developing programs from the ground up (preferred).

🏝️ Benefits

• Remote-friendly work environment.

• Unlimited paid time off (PTO).

• Paid parental leave.

• Competitive salary and compensation package.

• New Apple hardware provided.

• 401k matching.

• Comprehensive health and wellness benefits.

• Mission-driven work that supports higher education.

• A values-driven, collaborative company culture.

• Opportunities for growth within a rapidly scaling EdTech company.