Senior Product Marketing Manager

This is a fully remote position, open to applicants in Ohio, +3 more states.

📋 Description

• Formulate and lead a cross-functional go-to-market strategy across various products and use cases, ensuring that launches are well-coordinated internally and yield measurable outcomes in adoption, engagement, and growth.

• Oversee product launches and significant releases from strategy to execution, managing prioritization, timelines, messaging, and enablement.

• Guarantee that launch plans, toolkits, and assets are comprehensive, aligned, and delivered with exceptional quality and consistency, focused on customer value with a market-first perspective.

• Define and refine product positioning, messaging frameworks, and value propositions that align with market demands, competitive landscapes, and business goals.

• Convert product capabilities into compelling, differentiated narratives tailored to various personas, segments, and stages of the customer journey.

• Serve as a strategic ally to Product and Sales by gathering and disseminating market insights to shape product strategies and sales narratives.

• Create enablement strategies and impactful sales tools, training, and messaging frameworks.

• Ensure that sales teams are consistently prepared to articulate value, effectively differentiate offerings, and confidently address objections.

• Utilize field feedback and performance metrics to continuously enhance enablement programs and boost sales productivity.

• Provide strategic contributions and leadership on insight initiatives, which may encompass persona development, win/loss analysis, and qualitative research.

• Transform insights into actionable enhancements across messaging, go-to-market strategies, and enablement efforts.

• Develop scalable customer proof materials—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure the value narrative is disseminated through multiple channels including digital, social media, events, etc.

• Manage competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard creation.

• Monitor key product marketing success metrics, using insights to inform prioritization and strategic choices.

• Continuously evaluate go-to-market effectiveness and identify opportunities to enhance impact and efficiency.

• Act as a cohesive force across Product, Sales, Marketing, and Customer Success, fostering alignment on priorities and execution.

• Be a key contributor in cross-department planning and play a significant role in shaping the overall marketing and go-to-market strategy.

⛳️ Requirements

• Over 7 years of experience in product marketing supporting B2B sales to executive buyers in healthcare, insurance, or other highly regulated industries.

• Strong storytelling and content creation abilities, including writing, editing, and bringing complex ideas to life through value-based narratives.

• A data-driven mindset, comfortable with using metrics and analytics to assess go-to-market impact and inform decisions.

• Proven ability to influence product roadmaps, pricing and packaging strategies, or market segmentation.

• Demonstrated ownership of go-to-market strategy across a product portfolio, extending beyond mere launch execution.

• Experience in building or enhancing product marketing programs, processes, or the function itself within a small or growing team.

• A proven history of functioning as both a strategic thinker and a hands-on contributor, effectively influencing cross-functional teams.

🏝️ Benefits

• Opportunities for professional development.