Product Marketing Manager, German (B1-B2)

This is a fully remote position, open to applicants in Germany.

📋 Description

• Overseeing key funnels and conversion metrics: analyzing the user journey from the initial click to the purchase, pinpointing bottlenecks, and implementing hypotheses to enhance conversion rates;

• Detecting gaps in current user journeys, assigning tasks for landing page, offer, and nurturing mechanism tests in collaboration with marketing, design, and sales teams;

• Fostering robust synchronization between Marketing, Product, and Sales: gathering insights from the sales team (objections, customer pain points, buyer profiles) and translating them into decisions for acquisition, content, and product launches;

• Involvement in launches of new features, courses, and significant internal initiatives within existing brands;

• Ensuring alignment of offers across landing pages, creatives, email communications, and sales scripts with the motivations of the target audience;

• Functioning in a hypothesis-driven growth environment: testing concepts, evaluating results, and scaling initiatives that positively affect revenue.

⛳️ Requirements

• 3–4 years of experience in marketing / PMM / growth / product marketing, ideally within EdTech, SaaS, or industries with a prolonged sales cycle and high ticket value;

• Strong grasp of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, and funnel conversion metrics;

• Capability to make data-driven decisions even when faced with limited or imperfect datasets;

• Profound understanding of the following sequence: audience → message → product → landing page → target action;

• Experience in conducting customer development interviews, JTBD interviews, competitor analysis, and thorough audience segmentation based on pain points and jobs-to-be-done rather than just demographics;

• Proficiency in AI is essential: ability to utilize AI tools for research, insight synthesis, hypothesis generation, and workflow optimization;

• Native-level fluency in Russian (C2) and German proficiency at B1 level or higher;

• High degree of autonomy, confidence in defending ideas to stakeholders, and capacity to work across different functions.

🏝️ Benefits

• Collaborate on a smart, impactful EdTech product;

• Fully remote work from anywhere in the world (excluding Russia & Belarus);

• Service agreement with a German company;

• Monthly compensation of €2300–2500;

• Access to courses provided by our educational center;

• Paid vacation days and sick leave allowance;

• Opportunity to thrive in a flexible startup environment where professional and career growth are highly valued;

• All the necessary tools and resources to build strong cases and grow alongside the project.