Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product-level revenue performance throughout the eCommerce funnel.

• Drive the complete go-to-market strategy for new products and market expansions.

• Define and enhance product positioning and packaging strategies.

• Oversee the on-site product experience, including merchandising and purchase processes.

• Utilize data and customer insights to uncover growth opportunities.

• Act as a vital link between Product, Engineering, and Sales teams.

• Collaborate with Sales and Marketing to create impactful messaging.

• Set clear KPIs and establish reporting frameworks for traffic and conversion metrics.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• 5-7 years of experience in product marketing, brand management, and eCommerce.

• Strong knowledge of eCommerce platforms and digital marketing strategies.

• Experience in optimizing product visibility, sales performance, and customer experience using Shopify.

• Exceptional communication, storytelling, and presentation abilities.

• Capability to work collaboratively with cross-functional teams.

• Proficient in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.

🏝️ Benefits

• Colibri Group welcomes applicants from all backgrounds.

• We are committed to fostering a diverse and inclusive workplace.