Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Facilitate product launches by converting campaign strategies into clear messaging, briefs, and launch materials.

• Take ownership of messaging for features and bundled releases, encompassing launch emails, conference presentations, talks, and social media posts.

• Collaborate with Product Management to comprehend the roadmap and oversee all launch logistics.

• Work alongside GTM Enablement to create educational resources for CoLab’s Sales and Customer Success Teams.

• Manage messaging and effectiveness for key website sections, including product, feature, and use case pages.

• Develop in-depth knowledge of competitive solutions and assist in high-stakes competitive situations.

• Contribute to ongoing product content creation between launches, not solely during major release events.

• Review and enhance messaging across marketing, particularly for technical or product-centric content.

⛳️ Requirements

• 5-7+ years of overall professional experience in B2B software or manufacturing, with a minimum of 2 years specifically in product marketing.

• Experience in customer research and adeptness in leveraging data and insights to guide product and GTM strategies.

• Proven track record of positively influencing customer and pipeline results through effective positioning and messaging, campaign planning, execution, and overall thought leadership.

• A blend of strategic product marketing experience and practical tactical execution.

• Capability to effectively engage and influence both internal and external stakeholders.

🏝️ Benefits

• Comprehensive health and benefits package, including unlimited paid vacation and RRSP matching.

• Flexible remote work options available across North America, along with a hybrid office hub located in St. John’s, NL.