Senior Product Marketing Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Market intelligence: Conduct continuous market research both internally and externally to identify and communicate market drivers, trends, and possible disruptors.

• Buyer outreach: Engage with buyers to empower the go-to-market teams in implementing buyer-specific strategies.

• Messaging & positioning: Acquire in-depth product knowledge encompassing functionality, integration, and how our solutions address the unmet needs of our buyers.

• Collaboration: Work alongside implementation and support teams to gain a clear understanding of solution adoption, satisfaction levels, and support requirements.

• Insight application: Utilize these insights to guide messaging and positioning efforts.

• Product launches: Provide cross-functional support for product launches of new solutions and enhancements, covering everything from product positioning and asset creation to KPI tracking for cross-functional success.

• Development of tools & assets: Identify and spearhead the creation of new tools and assets for the go-to-market teams.

• Sales enablement: Collaborate with sales enablement to train the sales team on effectively conveying our value proposition to clients and prospects.

• Thought leadership: Continuously develop a comprehensive reservoir of thought leadership insights that articulate our value, ensure consistency in client engagement, and enhance our selling effectiveness in target markets.

⛳️ Requirements

• Industry expertise: Proven knowledge in either health systems/hospitals or post-acute/ambulatory/specialties.

• Storytelling proficiency: Ability to connect insights between target markets, buyers, their needs, and the impact of our solutions in a distinctive and effective manner.

• Research enthusiasm: A strong desire to stay informed about market dynamics, buyer behavior, and emerging trends.

• Collaborative spirit: Capability to effectively collaborate with Growth, Marketing, Product, and Client Operations teams.

• Detail-oriented mindset: Natural aptitude for focusing on details and managing complex, multi-phase projects to ensure timely delivery.

• BONUS POINTS Analytical Skills: Proficiency in gathering and analyzing data to craft a compelling value story that can be shared with clients and prospects.

🏝️ Benefits

• Competitive total rewards (base salary + bonus, if applicable).

• Customizable benefits package (3 medical plans with Health Saving Account company match).

• Generous paid time off for non-exempt team members, starting at 3 weeks + 13 paid holidays, including 2 personal floating holidays.

• Flexible time off for exempt team members + 13 paid holidays.

• Paid parental leave (including maternity + paternity leave).

• Education assistance opportunities and free access to LinkedIn Learning.

• Complimentary mental health and family planning programs, including adoption assistance and fertility support.

• 401(K) program with company match.

• Pet insurance.

• Employee resource groups.