Senior Product Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take charge of the positioning, messaging, and value proposition for the product across key customer segments and use cases.

• Cultivate and sustain a comprehensive understanding of customers, their buying journeys, and technical use cases.

• Collaborate with Product Management to synchronize the roadmap, releases, and market demands.

• Analyze the competitive landscape, market trends, and customer feedback to guide strategy and differentiation.

• Spearhead go-to-market planning and execution for launches, encompassing messaging, targeting, channels, and success metrics.

• Convert roadmap updates into external announcements and campaigns.

• Work alongside Sales to assist in pipeline generation, deal support, and competitive positioning.

• Design and maintain impactful sales enablement materials.

• Empower sales teams to confidently communicate product value, differentiation, and technical benefits.

• Create product-led content and support thought leadership around data integration, analytics, and product-specific use cases in collaboration with Marketing.

• Define and monitor key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness.

• Leverage data and feedback to continuously enhance positioning, go-to-market strategy, and enablement.

⛳️ Requirements

• 5-8+ years of experience in Product Marketing, preferably in B2B SaaS, data, cloud, infrastructure, or developer-focused products.

• 3-5 years of experience in data integration/connectivity.

• Demonstrated experience in owning positioning, launches, and sales enablement for a technical product.

• Exceptional ability to translate intricate technical concepts into clear and persuasive customer value.

• Outstanding written, verbal, and presentation skills.

• Highly collaborative and comfortable working across functions with Product, Sales, Engineering, and Marketing teams.

• Self-motivated, organized, and adept at thriving in a fast-paced environment.

• Experience in supporting enterprise or mid-market B2B sales is preferred.

• Preferred experience working closely with Product Management and Engineering teams.

🏝️ Benefits

• Opportunities for professional development.

• Potential travel to the NC headquarters, customer events, and more.