Senior Product Marketing Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Collaborate closely with our marketing team to refine market messaging — crafting narratives tailored to specific segments that align with the appropriate program at the ideal time throughout the buying journey and customer lifecycle.

• Take ownership of the go-to-market narrative for product launches — working in partnership with customer success and product teams to ensure new features and capabilities are delivered to customers with clear, timely, and consistent messaging.

• Oversee customer communications about upcoming developments — including coordination of beta programs, closing the feedback loop with customers whose insights influenced our developments, and ensuring internal teams are synchronized on timing and messaging prior to any releases.

• Create confidence-building messaging around our product roadmap — assisting prospects in understanding Campminder's direction and reassuring existing customers about their continued engagement.

• Drive the positioning and messaging strategy for AI-powered features — converting technical capabilities into clear, outcome-oriented language that resonates with a non-technical, relationship-focused audience.

• Systematize existing knowledge — establishing repeatable processes that capture field insights from sales and customer success, translating them into sharper messaging and enablement assets over time.

⛳️ Requirements

• Proven experience in developing segment-specific messaging for a vertical or relationship-driven market — you recognize that the right message for a prospective customer differs from that which maintains the confidence of long-tenured clients.

• A history of successfully launching technical or AI-powered products to non-technical buyers — you understand how to present new technologies as useful and trustworthy rather than overwhelming.

• Comfort in navigating ambiguity — you have worked in environments where the role was not fully defined, and you know how to establish your own priorities, create structure, and set agendas without waiting for approval.

• A genuine talent for cross-functional collaboration, particularly with marketing — you excel at building connections, sharing narrative ownership, and moving quickly without generating friction.

• The capacity to create clear and credible "here's where we're going" messaging — you can write a compelling story that builds trust even when all details are not finalized.

• The ability to support positioning decisions with data-driven evidence — you can ground messaging strategies in data and customer insights and feel comfortable defending your perspective, even when faced with differing opinions.

• Experience working collaboratively across product, sales, and customer success without formal authority — you gather insights from various sources and synthesize them into coherent messaging.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans.

• Flexibility to choose your work environment - whether that be remotely, in the office, or a combination of both!

• A range of resources available to support mental health and emotional well-being.

• 12 weeks of fully paid parental leave for all new parents, including those who have children via adoption, surrogacy, or foster care.

• 401(k) plan with 4% company matching.

• Trust-Based (flexible) PTO policy (and yes, we actively use it!).

• $900/year wellness allowance.

• Company-sponsored subscriptions, training, and support for leveraging AI both professionally and personally. We have a dedicated team focused on enhancing our AI capabilities for our team members and customers!