Senior Product Marketing Manager

This is a fully remote position, open to applicants in Hungary.

📋 Description

• Take charge of the complete go-to-market (GTM) strategy for a select range of products, actively involved from planning to implementation.

• Execute cross-selling initiatives within the existing customer segment.

• Enhance the onboarding process to boost activation rates and facilitate the transition from free to paid subscriptions.

• Conduct product-led growth (PLG) and top-of-funnel experiments to discover new avenues for growth.

• Create sales enablement resources that bolster the commercial pipeline across both direct and self-serve avenues.

• Assist in generating leads at developer conferences and events.

• Perform competitive analysis and provide market insights to refine the GTM strategy.

• Collaborate across departments—including product, marketing, sales, and customer success—to devise and implement GTM plans.

⛳️ Requirements

• Over 5 years of experience in product marketing, specifically for developer tools.

• Profound knowledge of marketing intricate technical products to technical audiences.

• Demonstrated essential product marketing management (PMM) skills, including ideal customer profile (ICP), competitive analysis, GTM strategies, and product launches.

• Familiarity with mobile application development tools and methodologies.

• Strong history of launching new features and products that yield measurable results.

• Technical credibility, with the ability to engage comfortably with engineers.

• Experience with self-service or product-led growth strategies for developer products.

• Proficient in extracting insights from product analytics, user interviews, website analytics, and campaign performance data.

• Background in executing lifecycle marketing campaigns that guide users through a self-service funnel.

• A self-motivated individual who manages initiatives from start to finish.

🏝️ Benefits

• An opportunity to gain insights into app development by playing a vital role in the mobile development lifecycle for some of the most successful companies globally.

• The assurance of working in a financially sound, growing organization with an expanding international customer base.

• A flexible remote working environment with chances for in-person collaboration.

• Management of a diverse global customer portfolio.

• A competitive stock options package.

• Private medical insurance and life assurance.