Senior Product Marketing Manager

📋 Description

• Lead and implement the go-to-market strategy for life sciences and diagnostics offerings, encompassing product launches, positioning, messaging, and competitive differentiation.

• Cultivate a thorough understanding of the buyer journey within the diagnostics and life sciences sectors.

• Develop engaging marketing materials such as sales enablement documents, case studies, white papers, product one-pagers, and presentation decks specifically designed for clinical audiences.

• Collaborate closely with the Clinical, Product, and Sales teams to translate intricate scientific and technical capabilities into clear, accessible value propositions.

• Perform ongoing market research and competitive analysis to guide product positioning and uncover new opportunities within the diagnostics and life sciences arena.

• Establish and monitor crucial marketing metrics including pipeline influence, content engagement, win/loss ratios, and campaign ROI.

• Act as the voice of the customer internally, synthesizing insights from field feedback, customer interviews, and advisory boards to inform roadmap priorities.

• Assist in demand generation initiatives by contributing to campaigns, webinars, conference participation, and digital marketing efforts.

• Foster relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to enhance Beacon’s credibility and presence in targeted markets.

⛳️ Requirements

• Over 6 years of product marketing experience, with a minimum of 3 years dedicated to life sciences, diagnostics, or healthcare technology.

• Proven track record in formulating and executing go-to-market strategies for complex, technical products within regulated industries.

• Excellent written and verbal communication skills, with the ability to convert scientific concepts into captivating narratives for a variety of audiences.

• Experience collaborating cross-functionally with product, clinical, and sales teams in a dynamic, high-growth environment.

• Proficient in marketing tools and platforms, including CRM systems, marketing automation, and analytics dashboards.

• Bachelor’s degree in life sciences, marketing, or a related discipline.

• Established relationships with KOLs, professional organizations, or clinical networks in diagnostics or life sciences.

• Experience working in a startup or early-stage company environment.

🏝️ Benefits

• Paid Time Off (PTO)

• Equity