Senior Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership and implement the go-to-market strategy for life sciences and diagnostics products, encompassing product launches, positioning, messaging, and competitive differentiation.

• Cultivate in-depth knowledge of the buyer journey within the diagnostics and life sciences sectors.

• Develop engaging marketing materials such as sales enablement tools, case studies, white papers, product one-pagers, and presentation decks designed for clinical audiences.

• Collaborate closely with the Clinical, Product, and Sales teams to translate intricate scientific and technical capabilities into clear, easily understandable value propositions.

• Conduct continuous market research and competitive analysis to enhance product positioning and uncover new opportunities in the diagnostics and life sciences field.

• Establish and monitor key marketing metrics, including pipeline influence, content engagement, win/loss rates, and campaign ROI.

• Act as the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to guide roadmap priorities.

• Assist in demand generation efforts by contributing to campaigns, webinars, conference participation, and digital marketing initiatives.

• Foster relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to enhance Beacon’s credibility and reach in target markets.

⛳️ Requirements

• A minimum of 6 years of product marketing experience, with at least 3 years dedicated to life sciences, diagnostics, or healthcare technology.

• Proven ability to devise and implement go-to-market strategies for complex, technical products within regulated industries.

• Excellent written and verbal communication skills, with the capability to translate scientific concepts into engaging narratives for varied audiences.

• Experience in cross-functional collaboration with product, clinical, and sales teams in a dynamic, high-growth environment.

• Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics dashboards.

• Bachelor’s degree in life sciences, marketing, or a related discipline.

• Established relationships with KOLs, professional societies, or clinical networks in the diagnostics or life sciences arenas.

• Background in working at a startup or early-stage company.

🏝️ Benefits

• Paid Time Off (PTO)

• Equity