This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the go-to-market strategies for product launches by analyzing the market, including buyers, users, jobs to be done, competitors, analysts, and win/loss metrics, to create effective product positioning, core messaging, and content deliverables.

• Equip field teams, such as Sales, Sales Engineering, and Customer Success, with the Axonius pitch, essential product use cases, and insights into the upcoming roadmap.

• Assist in global demand generation initiatives, regional marketing, and campaigns by designing cohesive marketing programs and deliverables.

• Actively participate in the team's quarterly and annual strategic go-to-market planning efforts.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in high-growth B2B SaaS companies.

• Proven experience in taking full responsibility for product marketing deliverables and serving as the primary go-to-market leader for a specific product line.

• Familiarity with utilizing AI tools to expedite product marketing tasks in content creation, enablement, messaging, etc.

• A successful history of developing and implementing messaging strategies that effectively drive field enablement, product launches, and revenue growth.

• Expertise in crafting written product descriptions, website content, and sales materials designed for both executive leadership and technical audiences.