Senior Product Marketing Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Shape and develop the AI narrative for Arc XP, aiding customers and the market in grasping the value, trust, and outcomes of AI-enhanced capabilities within the platform.

• Take ownership of the product marketing strategy for critical areas of Arc XP’s platform and AI-driven features, ensuring alignment with the company's objectives and revenue targets.

• Lead the comprehensive go-to-market strategy for new products and significant enhancements, encompassing positioning, launch planning, cross-functional collaboration, and measurement.

• Define and refine positioning, messaging, and narratives across buyer personas, industries, and regions, guaranteeing consistency across all customer interactions.

• Establish messaging and enablement for complex buying groups, which include technical, business, and executive stakeholders involved in long-cycle enterprise sales processes.

• Act as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to guide product strategy and investment decisions.

• Collaborate closely with Product and Engineering leadership to convert customer needs into engaging product stories that foster adoption and growth.

• Serve as the primary product marketing liaison for Partner and Customer Marketing teams, ensuring uniform positioning and value messaging.

• Oversee the sales enablement strategy and its effectiveness, ensuring that sales teams and partners are well-equipped to effectively sell and differentiate Arc XP’s offerings.

• Work alongside Demand Gen, Brand, Content, and Growth teams to weave product messaging into campaigns that stimulate pipeline growth and expansion.

• Define and monitor success metrics for product launches and go-to-market initiatives, including pipeline influence, adoption rates, sales effectiveness, and contributions to retention and analyst engagement.

• Drive pricing, packaging, and monetization strategies in close collaboration with Finance and Product Management.

• Mentor and nurture the development of other product marketers, contributing to team growth and best practices.

• Promote operational excellence by establishing scalable processes and best practices.

⛳️ Requirements

• 8+ years of product marketing experience, including leadership roles in enterprise B2B SaaS environments.

• Experience with AI-driven or platform-based B2B SaaS products.

• Preferred domain and industry knowledge in the media sector and media technology.

• 2–3 years of experience mentoring or managing product marketers and contributing to high-performing teams in fast-paced growth environments.

• Proven track record of mentoring product marketers and enhancing high-performing teams in dynamic growth settings.

• Strong capability to translate complex technical features into business-focused messaging for varied audiences.

• Demonstrated experience in building go-to-market strategies, launching new products, and achieving measurable awareness, adoption, or pipeline growth.

• Comfortable working cross-functionally with Sales, Partners, Customer Success, Product, and Engineering to align market strategies with execution.

• Exceptional communication skills - ability to collaborate across teams and articulate marketing goals/results at team, executive, and company levels, both internally and externally.

• Ability to adapt to evolving deadlines, emerging needs, policy adjustments, and the various nuances that can arise in product development.

• Capable of operating at a strategic level to define new market opportunities and assess product-market fit while also working tactically to drive projects to successful completion.

• Clear thinker and communicator with excellent written and oral communication skills.

• Proven problem solver, with the ability to identify core issues and use sound judgment in recommending practical solutions.

• Organized and process-oriented, with a proven ability to manage multiple projects simultaneously.

• Bachelor's Degree required, preferably in a technical field.

• A graduate or MBA degree is preferred but not mandatory.

🏝️ Benefits

• Competitive medical, dental, and vision coverage.

• Company-paid pension and 401(k) matching.

• Three weeks of vacation and up to three weeks of paid sick leave.

• Nine paid holidays and two personal days.

• 20 weeks of paid parental leave for any new parent.

• Comprehensive mental health resources.

• Backup care and caregiver concierge services.

• Gender-affirming services.

• Pet insurance.

• Free Post digital subscription.

• Leadership and career development program.