Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Apptega’s messaging, positioning, and value propositions across various products, personas, and segments.

• Convert product capabilities into clear, distinct, and engaging narratives—particularly focusing on ROI for partners and customers.

• Collaborate closely with the Product team to assist in launches, releases, and roadmapping communication.

• Create and maintain essential assets, including messaging frameworks, personas, and use cases.

• Lead the content strategy throughout the marketing funnel (awareness → conversion → enablement).

• Develop and manage impactful content across multiple formats (web, email, sales collateral, webinars, thought leadership).

• Ensure a consistent narrative and voice across all external communication channels.

• Integrate customer insights and feedback into all messaging initiatives.

• Oversee demand generation strategy in collaboration with an external agency (website, SEO, GEO/AEO, paid media).

• Serve as the primary internal contact for agency management—prioritizing tasks, reviewing performance, and ensuring alignment with business objectives.

• Work together on campaign strategies, landing page designs, and conversion optimizations.

• Track performance and continuously refine programs to enhance pipeline impact.

• Create sales and partner enablement materials that drive pipeline growth and revenue.

• Support indirect/channel strategies with customized messaging and assets for: MSPs, MSSPs, VARs/resellers, Distributors (TSDs), agents, and referral partners.

• Develop tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive analysis pages.

• Collaborate with Sales and Channel teams to ensure alignment and effectiveness.

• Lead the planning and execution of go-to-market strategies for product launches and significant initiatives.

• Align marketing activities with sales, product, and leadership priorities.

• Bring organization and clarity to a fast-paced, evolving environment.

⛳️ Requirements

• Strong experience in product marketing, preferably within cybersecurity, SaaS, or GRC sectors.

• Proven experience in taking ownership of or significantly contributing to content strategy and creation.

• Familiarity with demand generation practices, including collaboration with external agencies (SEO, paid media, web).

• Experience in supporting or selling through channel/partner ecosystems.

🏝️ Benefits

• Health insurance.

• Professional development opportunities.