Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with GTM leadership (Sales, Marketing, Customer Success, and Alliances) to design and implement integrated campaigns that enhance awareness, increase adoption, and foster pipeline growth.

• Spearhead product storytelling and positioning across one or more product lines, clearly communicating how Aiwyn enables firms to modernize, scale, and provide superior client experiences.

• Take ownership of the go-to-market strategy for significant product launches, encompassing messaging, enablement, content, and performance analytics.

• Work closely with demand generation teams to synchronize messaging, content strategy, and campaign execution tailored to key firm segments and revenue objectives.

• Develop and sustain enablement programs that enhance the ability of Sales and Customer Success teams to convey value across the entire Aiwyn platform.

• Lead customer marketing efforts, including references, case studies, and upsell/cross-sell strategies across various product lines.

• Identify metrics for product adoption, collaborating closely with Sales, Customer Success, and Product teams to analyze usage trends, pinpoint friction areas, and formulate strategies that boost activation and retention.

• Promote and advocate for PMM best practices throughout the organization, assisting colleagues and cross-functional partners in understanding how product marketing influences business outcomes and how to collaborate effectively.

• Guide and mentor other PMMs, contributing to the establishment of structure, consistency, and scalability within the team as Aiwyn expands.

⛳️ Requirements

• Over 6 years of experience in B2B SaaS Product Marketing

• More than 3 years of experience in mid-scale enterprises

• Familiarity with vertical SaaS/Platform organizations

• In-depth knowledge of accounting, professional services, or financial technology markets.

• Experience in a dynamic, startup environment

• Exceptional attention to detail and strong problem-solving abilities

• Capability to think strategically and execute with a high level of accuracy

• Strong cross-functional leadership and communication skills.

• Proven track record of launching and scaling products or features that resulted in measurable growth in pipeline, adoption, and retention.

🏝️ Benefits

• None specified