Senior Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of Airalo's product narrative by defining distinct positioning for each product and customer segment, including B2C travelers, B2B partners, and enterprise clients.

• Create and sustain a messaging framework that is adaptable across various channels, markets, and languages.

• Guarantee consistency between the product's value proposition and its external communications.

• Spearhead go-to-market (GTM) planning for new products, features, and market expansions, overseeing everything from strategy to execution.

• Collaborate with Growth, CRM, and Partnerships teams to formulate integrated launch plans with defined objectives, channels, and success metrics.

• When applicable, develop partner-specific GTM strategies in partnership with the Partnerships team.

• Cultivate a profound understanding of Airalo's customer base, segments, and purchasing behaviors.

• Commission and analyze market research, competitive assessments, and customer feedback to shape product and marketing strategies.

• Act as the internal advocate for customer perspectives across Product, Marketing, and Leadership teams.

• Drive initiatives to enhance activation, engagement, upselling, and retention throughout the customer lifecycle.

• Work alongside CRM, Growth, and Product teams to create lifecycle campaigns that leverage product value and behavioral data.

• Identify and address gaps between product capabilities and customer awareness or usage.

• Collaborate with Product Management on roadmap planning to ensure early integration of marketing efforts.

• Establish launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.

• Oversee launch retrospectives and continually refine the launch playbook.

• Provide Growth, CRM, Partnerships, and Customer Support teams with positioning guides, competitive battlecards, objection-handling resources, and product updates.

• Ensure that internal teams can confidently and accurately discuss Airalo products.

• Develop a routine for keeping teams updated as the product evolves.

• Create structured training programs to ensure customer-facing teams have a thorough understanding of the product.

• Develop onboarding materials for new hires in GTM roles.

• Collaborate with Learning & Development (if applicable) to enhance training delivery.

⛳️ Requirements

• Minimum of 8 years of product marketing experience, including senior leadership roles in a high-growth tech, consumer, or marketplace company.

• Demonstrated success in managing end-to-end GTM strategies for complex or global products.

• Strong aptitude for simplifying complex products into clear, engaging messaging for diverse global audiences.

• Experience working collaboratively across Product, Growth, CRM, Sales, and Support teams.

• Data-driven mindset: comfortable utilizing analytics and research to inform decisions and assess impact.

• Exceptional written and verbal communication skills, with proficiency in executive-level presentations.

• Background in travel, mobile, fintech, or marketplace industries is advantageous.

• Adaptable to working in a remote-first, globally distributed setting.

• Experience managing both B2C and B2B/B2C products, with a predominant focus on B2C.

• Extensive experience with multi-country product management, including overseeing products and users across various regions (global experience is a plus).

🏝️ Benefits

• Health Insurance

• Work-from-anywhere stipend

• Annual wellness & learning credits

• Annual all-expenses-paid company retreat in a beautiful location & other benefits