Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Narrative Architecture & Storytelling: Establish and uphold the foundational messaging framework across the Acorns portfolio, serving as the definitive reference for Brand, Growth, Lifecycle, and Communications. Ensure that messaging effectively links product functionalities to customer results.

• Incorporate Voice of Customer: Constantly aggregate insights from research, support, and social sentiment into the messaging. Maintain a dynamic system that embeds customer language and motivations within the strategy.

• Lead Go-To-Market Strategy: Manage the complete GTM execution for significant launches, including positioning, audience strategy, and performance evaluation. Utilize AI-driven workflows to enhance speed while upholding brand and compliance standards.

• Propel Evergreen Content & Adoption: Oversee a centralized repository of evergreen resources—comprising product education, value propositions, and app store creatives—to enhance product understanding and boost adoption rates.

• Establish AI-Integrated Operations: Create reusable AI workflows and prompt systems that enhance the quality, speed, and consistency of marketing execution.

• Collaborate Across Functions: Work closely with Product, Brand, Growth, Lifecycle, and Compliance teams to ensure readiness for launches and coordinated execution across all customer-facing channels.

⛳️ Requirements

• 5–7 years of experience in product marketing, including leading product launches that resulted in measurable adoption (preferably in Consumer, fintech, or subscription sectors).

• Strong proficiency in AI, with experience in utilizing contemporary AI tools for research, messaging, content creation, or competitive analysis.

• Outstanding communication and storytelling abilities, capable of translating product features into clear customer benefits.

• Proven track record of transforming customer insights and market signals into actionable marketing strategies.

• Experience in developing scalable content systems and repeatable processes within fast-paced settings.

• A strong desire to deliver transformative products.

• Exceptional commitment and precision in execution.

• A belief that your work aligns with your life's mission.

• An optimistic outlook on the potential for societal change.

🏝️ Benefits

• Competitive salary and stock options

• A comprehensive benefits package for you and your family

• Flexible work location, hours, and paid time off

• 401(k) matching

• Monthly contributions to your Acorns account & GoHenry account for your family

• Mindfulness and Financial Wellness resources, including Headspace and Addition Wealth

• Acorns Career Development Program (includes ongoing training sessions, development plans, development check-ins, and access to Cornerstone’s online training platform)

• Roots Leadership Program for Emerging Leaders

• Community week onsite gatherings and various virtual events

• A talented and motivated team that deeply cares about one another, our mission, and our customers.

• The unique opportunity to help create a new world.