Senior Product Marketing Manager, Ag Hub

This is a fully remote position, open to applicants in Nebraska, +2 more states.

📋 Description

• Take ownership of the complete go-to-market planning and execution for new Ag Hub solutions, capabilities, and product launches.

• Design and uphold distinctive positioning and messaging for Farm Intelligence, Grain Intelligence, and Grain Discovery.

• Customize value propositions and market narratives tailored for agriculture retail, grain, and financial-services buyers.

• Collaborate with Product Management to convert product roadmaps, customer insights, and technical capabilities into clear customer value.

• Develop launch strategies that ensure market readiness, commercial adoption, and the measurement of post-launch performance.

• Produce sales enablement materials, which include messaging frameworks, pitch decks, one-pagers, and resources for competitive positioning.

• Provide Sales and Customer Success teams with the necessary messaging, tools, and market context to engage customers efficiently.

• Track market feedback, win/loss trends, competitive activities, and product adoption metrics to continuously enhance positioning.

• Act as the voice of the customer in product and go-to-market planning discussions.

• Ensure that product launches and market narratives are aligned with the needs of growers, retailers, grain merchandisers, and other agricultural stakeholders.

• Work collaboratively across Product, Sales, Customer Success, and Marketing to ensure alignment and successful execution.

⛳️ Requirements

• 5–7+ years of experience in product marketing, including responsibility for positioning and launching B2B SaaS or data and analytics products.

• Demonstrated ability to convert complex or technical product capabilities into clear and engaging customer-facing narratives.

• Experience working closely with Product, Sales, and Customer Success teams in a dynamic, cross-functional environment.

• Excellent written and verbal communication skills.

• Confidence in presenting product strategy, positioning, and market insights to executives and customers.

• Experience experimenting with AI tools such as Claude or Microsoft Copilot.

• Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia.

• Bachelor’s degree or equivalent professional experience.

🏝️ Benefits

• Competitive Salary

• Unlimited PTO

• Flexible working hours

• Remote work model (position dependent)

• Competitive Medical, Dental and Vision Insurance Plans

• 6% 401K matching

• Unlimited access to 13k+ courses via learning platform to support employee career advancement

• Employee Assistance Program (EAP)