Senior Product Marketing Manager, Acceleration Business

This is a fully remote position, open to applicants in North Carolina, +3 more states.

📋 Description

• Take charge of product positioning and messaging for the Acceleration division, including essential narratives, value propositions, and messaging tailored to specific personas.

• Create competitive differentiation and market-facing materials that effectively convey the business value and strengths of the products.

• Collaborate with Product Management to influence roadmap storytelling and convert capabilities into customer-ready messaging.

• Assist in pricing, packaging, and strategic planning conversations by providing market insights and customer perspectives.

• Lead the go-to-market strategy for launches, releases, and campaigns aimed at enhancing pipeline growth and customer adoption.

• Develop launch strategies, messaging frameworks, and cross-departmental plans in collaboration with Product, Sales, Demand Generation, and Corporate Communications.

• Ensure that launch execution is consistent across internal teams and accurately represented across web, sales, and campaign assets.

• Create enablement materials such as pitch decks, messaging guides, sales plays, competitive battlecards, and launch documents.

• Provide field and partner teams with the necessary tools, messaging, and training to effectively position the Acceleration business.

• Keep track of market trends, customer feedback, and competitor activities to refine positioning and strategy.

• Measure the impact of launches, messaging, and enablement initiatives, utilizing insights for ongoing performance improvement.

• Offer regular insights to leadership regarding market opportunities, risks, and business priorities.

⛳️ Requirements

• Over 8 years of experience in product marketing, product management, or a related go-to-market role within networking, SaaS, or enterprise technology sectors.

• Demonstrated success in managing positioning, messaging, launches, and sales enablement for complex technology solutions.

• Strong capability to translate technical features into distinct business value for various audiences.

• Experience collaborating across functions with Product, Sales, Demand Generation, Communications, and executive stakeholders.

• Robust understanding of go-to-market planning, portfolio storytelling, and content development throughout the buyer journey.

• Proven experience in developing enablement assets like sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks.

• Analytical and strategic thinker with the ability to use market data and performance insights to inform decision-making.

• Outstanding written and verbal communication skills, with the ability to influence across teams and organizational levels.

• Strong project management and organizational abilities, capable of juggling multiple priorities in a dynamic environment.

• Self-motivated individual with a strong sense of ownership, sound judgment, and the capacity to drive results independently.

🏝️ Benefits

• Flexible workplace policies

• Employee resource groups

• Learning and development resources

• Career progression pathways

• Community engagement initiatives

• Global employee wellness programs

• Health insurance

• Retirement plans