Senior Product Marketing Expert

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Take charge of the go-to-market strategy for significant product launches across Bybit's platform pillars, which include RWA and TradFi products as well as Earn, Alpha, and payment innovations.

• Establish positioning and messaging for new features, market segments, and competitive moments in collaboration with the Product, BD, and Brand teams.

• Create integrated campaign strategies that encompass acquisition, activation, and retention, in alignment with product milestones, market cycles, and the Brand 6.0 narrative framework.

• Oversee the complete execution of campaigns across performance channels, Web3-native surfaces, and owned media.

• Set, monitor, and report on marketing KPIs such as registrations, EFTD rates, product adoption, campaign ROAS, share of voice, and brand sentiment, all contributing to company-level OKRs.

• Build and sustain competitive intelligence, clearly positioning Bybit against exchanges, neobanks, and emerging fintech platforms.

• Drive community and KOL strategies that enhance credibility beyond follower counts, activating partnerships that appeal to both crypto enthusiasts and mainstream finance users.

• Collaborate with BD and ecosystem partners on co-marketing campaigns, joint launches, and distribution initiatives (Mantle, Alpaca, protocol partners).

• Work with the Creative team to produce high-quality assets that are consistent with brand messaging and timelines, including photography, video, 3D, and social content that meets Brand 6.0 standards.

• Develop product narratives that connect crypto-native users with the emerging mainstream audience, making Bybit's platform story relatable at every touchpoint.

⛳️ Requirements

• 6 to 9 years of marketing experience, including at least 3 years in crypto, fintech, or Web3 (experience with exchanges, protocols, DeFi platforms, or neobanks is highly preferred).

• Proven history of managing product launches from start to finish, encompassing positioning, execution, and post-launch optimization.

• Prior experience in a generalist or "full-stack" product marketing role, demonstrating the ability to navigate between positioning, GTM planning, campaign execution, and performance analysis seamlessly.

• A clear understanding of both audiences: the degen trading at 3AM and the mainstream user seeking to optimize their finances.

• Proficient with data; familiarity with attribution models, funnel metrics, A/B testing frameworks, and ROI reporting is essential.

• Strong writing skills; capable of crafting a campaign brief, a product one-pager, and social copy that maintains a consistent brand voice.

• Knowledgeable about brand systems and skilled at operating within established guidelines while fostering creativity.

• Ability to shift between a nimble activation and a long-term strategic initiative in the same day without compromising quality.

• Bilingual in English and Mandarin is preferred, as we engage with global and Chinese-speaking markets and partners.

🏝️ Benefits

• Study Growth Fund: We support your professional development and continuous learning.

• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.

• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.

• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.

• Internal Mobility: Grow with us—your long-term development is important to us. We offer internal job opportunities to help build your career path.