Senior Product Manager, Member Growth

This is a fully remote position, open to applicants in Arizona, +4 more locations.

📋 Description

• Take ownership of the entire funnel: lead → live contact → scheduled visit → completed visit → enrollment → billable

• Develop strategies for acquisition, activation, and re-engagement

• Create marketing automation and AI-driven outreach using voice, SMS, and nurturing techniques to qualify leads and arrange visits

• Integrate the member journey across various channels and new partners with the care platform

• Conduct rapid experiments with channel teams across operations, marketing, engineering, and data

• Analyze results on a weekly basis and determine whether to proceed, modify, or halt experiments

• Collaborate with marketing and agencies to refine the offer and messaging

• Segment outreach and messaging based on plan, channel, and member demographics

• Manage conversion and CAC by channel while maintaining a weekly scorecard

• Act as the primary resource for leadership regarding top-of-funnel growth

• Ensure adherence to TCPA and health plan marketing regulations in partnership with the compliance lead

• Report directly to the VP of Product and work in conjunction with channel leads, care navigators, marketing, engineering, and data teams

⛳️ Requirements

• Minimum of 4 years in product roles managing growth funnels from start to finish

• Proven experience in developing lead-to-enrollment automation in healthcare, preferably involving AI or voice agents

• Strong analytical skills: able to define metrics, conduct personal analysis (SQL), and evaluate CAC and ROAS

• Experience executing A/B testing in a product growth context

• Resourceful and comfortable building with AI independently; able to ship small iterations

• Credible with executives, frontline call center personnel, and field teams

• Driven to serve underserved, low-income older adults

• Preferred experience with Medicare, Medicaid, D-SNP, or duals

• Background with products that combine digital tools and human-delivered services is advantageous

• Preferred background in lifecycle or product marketing

• Experience meeting enrollment or revenue targets is a plus

🏝️ Benefits

• Performance-based incentive bonuses

• Opportunity for career advancement within the company

• Comprehensive health benefits including medical, dental, and vision

• 401(k) Plan

• Paid Time Off

• Employee Assistance Program

• Health Care FSA

• Dependent Care FSA

• Health Savings Account

• Optional Disability Benefits

• Basic Life and AD&D Insurance

• Adoption Assistance Program

• Training and Development opportunities

• Commitment to equal employment opportunity and an inclusive work environment