Senior Product Manager, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the business customer journey encompassing acquisition, activation, habit formation, retention, and winback for SMB, mid-market, and enterprise segments.

• Establish objectives and performance metrics while developing a roadmap for experiments.

• Enhance current accounts by transforming single-buyer accounts into team accounts and single-location clients into multi-location clients.

• Promote the adoption of business features through acquisition, onboarding, setup, and continuous usage.

• Oversee onboarding, in-product education, and lifecycle experiences.

• Collaborate with Marketing on CRM and outbound communication strategies.

• Manage business customer growth on retailer sites powered by Instacart.

• Work alongside Partnerships on co-marketing initiatives and integrations, while evaluating their effectiveness.

• Identify, define, and implement new or enhanced features that have the highest potential for growth impact.

• Utilize AI for personalization, targeting, churn prediction, research, and analytical tasks.

• Partner with teams across Marketing, Sales, Partnerships, Design, Engineering, Data Science, and Finance.

⛳️ Requirements

• 5+ years of experience in product management, particularly in managing a growth area with measurable and sustainable outcomes in acquisition, activation, retention, or lifecycle.

• Strong skills in experimentation and analysis.

• Proficiency in designing A/B tests, working directly with data, and making informed decisions based on ambiguous results.

• Capability to evaluate trade-offs between growth and profitability, as well as between immediate gains and long-term strategies.

• Experience in launching product features from start to finish.

• Excellent writing and communication abilities.

• Skill in aligning senior stakeholders around a decision.

• Preferred: experience in B2B, SMB, marketplace, or SaaS growth.

• Preferred: experience in expanding customer bases across segments from SMB to enterprise, or driving account growth.

• Preferred: experience in partnering with Growth or Performance Marketing regarding attribution, channels, and budgeting.

• Preferred: experience with growth partnerships, co-marketing, or product integrations with external partners.

• Preferred: experience in applying AI/ML to growth challenges.

• Preferred: familiarity with grocery, retail, or CPG sectors.

🏝️ Benefits

• Flexible work location options, including home, office, or your favorite coffee shop.

• Regular in-person events.

• New hire equity grant.

• Annual refresh grants.

• Compensation and benefits that are competitive in the market.