Senior Product Manager – Marketing & Media Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the product vision, strategy, and roadmap for marketing and media analytics, ensuring alignment with enterprise priorities and marketing objectives.

• Collaborate with teams across marketing, media, analytics, finance, data science, and engineering to identify high-value opportunities and translate them into a clear product direction.

• Oversee products and capabilities related to campaign measurement, attribution, incrementality, audience analytics, forecasting, experimentation, performance reporting, and optimization.

• Develop a comprehensive perspective on KPI frameworks, measurement design, data quality, governance, and the role of analytics in guiding investment decisions.

• Work closely with engineering and data teams to establish data requirements, instrumentation, model dependencies, and scalable platform capabilities.

• Assess external platforms and partners within the martech, adtech, identity, and data collaboration ecosystem, and contribute to decisions regarding building, buying, or partnering.

• Define success metrics, promote adoption, and evaluate impact through business outcomes such as efficiency, speed to insight, and return on media investment.

• Clearly communicate strategy, trade-offs, progress, and results to senior leaders and cross-functional stakeholders.

⛳️ Requirements

• A minimum of 6 years of product management experience, with significant exposure to analytics, marketing technology, adtech, media measurement, or similar data products.

• A solid understanding of digital marketing and media fundamentals, including channel strategy, targeting, measurement, attribution, testing, optimization, and the data flows that facilitate activation and performance analysis.

• Experience in building data-intensive products, analytics platforms, measurement solutions, or workflow tools utilized by marketers, analysts, or media teams.

• Familiarity with media campaign data and external data ecosystems, including onboarding, audience matching, identity or activation partners, and privacy-conscious data sharing and measurement approaches.

• Practical knowledge of analytics workflows, BI tools, experimentation frameworks, and third-party data collaboration environments like LiveRamp and clean rooms.

• Strong strategic thinking, executive communication, and cross-functional leadership abilities, with a capacity to influence without direct authority.

• A Bachelor’s degree in business, marketing, economics, computer science, engineering, statistics, or a related discipline.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development opportunities

• Bonuses

• Stock options

• Equipment allowances

• Wellness programs