Senior Product Manager – Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the business customer journey encompassing acquisition, activation, habit formation, retention, and winback for SMB, mid-market, and enterprise clients.

• Establish objectives and metrics while creating the experiment roadmap.

• Enhance existing accounts by transforming single-buyer accounts into team accounts, single-location clients into multi-location clients, and boosting order frequency and expenditure.

• Promote the utilization of business features through acquisition, onboarding, setup, and ongoing usage.

• Manage onboarding processes, in-product education, and lifecycle experiences.

• Increase business customer engagement on retailer websites powered by Instacart.

• Collaborate with Partnerships on co-marketing initiatives and integrations, measuring their effectiveness.

• Identify, define, and implement new or enhanced features that significantly drive growth.

• Leverage AI for personalization, targeting, churn prediction, research, and analysis.

• Work in conjunction with Marketing, Sales, Partnerships, Design, Engineering, Data Science, and Finance teams.

⛳️ Requirements

• A minimum of 5 years of product management experience, including ownership of a growth area with measurable, sustained outcomes in acquisition, activation, retention, or lifecycle.

• Strong skills in experimentation and analysis.

• Proficient in designing A/B tests, working with data directly, and making clear decisions based on ambiguous results.

• Capability to balance trade-offs between growth and profitability, as well as between short-term gains and long-term levers.

• Experience in shipping product features from inception to completion.

• Excellent writing and communication skills; adept at aligning senior stakeholders around decisions.

• Preferred: background in B2B, SMB, marketplace, or SaaS growth.

• Preferred: experience in expanding customer segments from SMB to enterprise or driving account growth.

• Preferred: experience collaborating with Growth or Performance Marketing on attribution, channels, and budgeting.

• Preferred: experience with growth partnerships, co-marketing, or product integrations with external partners.

• Preferred: experience utilizing AI/ML for growth challenges.

• Preferred: familiarity with grocery, retail, or CPG sectors.

🏝️ Benefits

• Flexibility to work from home, an office, or your favorite coffee shop.

• Regular in-person events.

• New hire equity grant.

• Annual refresh grants.

• Market-competitive compensation and benefits.