Senior Product Manager, ECOMMERCE

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full responsibility for the P&L of Dutch’s ecommerce operations — managing both prescription and non-prescription products — by setting goals, monitoring performance, and ensuring accountability across revenue, margin, and profitability.

• Actively seek out the most valuable opportunities for product sales — analyzing market signals, platform data, and customer requirements — then establish the necessary actions to pursue these opportunities and lead cross-functional efforts to achieve results.

• Develop and refine the product assortment strategy for both prescription and OTC categories — optimizing for pet-health relevance, commercial viability, and brand trust.

• Keep a close watch on market trends, competitor actions, and new product categories to maintain Dutch's competitive edge.

• Collaborate extensively with Dutch's AI team to create a personalized product recommendation engine based on our EMR data and insights from veterinarians — delivering experiences unmatched by traditional retailers.

• Specify the data inputs, recommendation algorithms, and feedback mechanisms required to present the right products to the right pet owners at the opportune moment.

• Advocate for a data-centric culture across the commerce division: leverage analytics to prioritize initiatives, conduct tests, learn from outcomes, and iterate swiftly.

• Spearhead the complete reimagining of Dutch’s product storefront — from initial concept to final execution — working closely with our Creative Director, UX Lead, and Engineering team to craft an experience that is both credible in veterinary terms and commercially viable.

• Manage the merchandising strategy: curate and oversee product collections, design promotional schedules, and consider how categories, bundles, and campaigns synergize to enhance conversion and repeat purchases.

• Establish and execute the appropriate selling mechanisms for Rx and OTC products — subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers — ensuring a cohesive experience that feels personalized rather than transactional.

• Oversee the conversion funnel and continually optimize it through testing and iteration.

• Manage the foundational data that brings products to life and create a strategy for storing and maintaining product metadata.

• Oversee the lifecycle of the product catalog — from onboarding to performance evaluation and decisions regarding phase-out.

• Constantly search for trending new products, emerging brands, and category innovations that cater to our pet parents' needs.

⛳️ Requirements

• 7+ years of experience in product management within ecommerce, marketplace, or consumer product sectors — with a proven history of driving significant revenue growth, ideally in a startup environment.

• Proven experience managing a P&L and achieving margin and profitability targets, not solely focusing on top-line metrics.

• Strong data proficiency: capable of interpreting data, questioning its validity, and translating it into informed decisions and recommendations.

• Experience collaborating across functions with product, design, engineering, and data science teams to develop and launch products.

• Strong commercial acumen — able to identify market opportunities, build compelling business cases, and implement plans to seize them.

• Exceptional drive and self-motivation: set ambitious objectives, hold yourself accountable, and discover pathways to success.

• Unrelenting curiosity — consistently asking questions, seeking the next advantage, and rapidly acquiring knowledge.

• Background in pet care, health & wellness, or subscription ecommerce.

• Experience with AI/ML-powered personalization or recommendation systems.

• Proven track record of leading a storefront or marketplace redesign from initial concept to launch.

• Familiarity with vendor negotiations, wholesale purchasing, or marketplace supplier management.

• Experience in a startup or high-growth environment where resourcefulness and speed are essential.

🏝️ Benefits

• Health, Dental, and Vision Insurance

• Life and Disability Insurance

• Flexible PTO

• Mental Wellbeing Options

• Robust Holiday Schedule

• Retirement savings plan

• Growth Opportunities

• Significant growth trajectory — you will be building something meaningful, at scale, right now.

• True ownership: this is your business to define, build, and expand. Genuine authority, real accountability, and substantial potential for success.

• Unique data advantage: Dutch's EMR and veterinarian-recommendation dataset is a competitive moat that is difficult for others to replicate.

• A mission that resonates: we are sincerely enhancing the health and happiness of pets and the families that love them.

• A collaborative, high-talent team that moves quickly, engages in rigorous debate, and delivers with care.