Senior Product Manager, Consumer Lifecycle, MarTech

This is a fully remote position, open to applicants in Arizona, +1 more state.

📋 Description

• Take ownership of the roadmap for data enablement, customer communication platforms, and eMarketing tools to address marketing needs, lifecycle functions, and new conversion use cases.

• Develop and enhance lifecycle journeys that deliver personalized experiences at scale, from initial touchpoints to re-engagement and retention strategies.

• Convert intricate data needs from marketing and business partners into succinct product requirements for the engineering team.

• Collaborate with data engineering and analytics teams to pinpoint gaps in data availability, quality, and segmentation capabilities, translating them into actionable backlog items.

• Define use cases, features, requirements, and acceptance criteria for communication platforms, including notifications, content management, and campaign management tools.

• Lead cross-departmental initiatives that involve marketing, technology, and lifecycle teams.

• Create customer feedback loops by utilizing communication performance metrics, support signals, and behavioral data.

• Function as an AI-first product developer, employing AI agents, automations, and workflow tools within lifecycle and communication processes.

• Evaluate risks and generate well-organized, data-informed narratives for leadership review.

• Analyze product and platform performance, establishing metrics that reflect both technical health and business value.

• Oversee vendor relationships for communication vendors and CMS tools.

• Maintain open communication across marketing, engineering, and operations regarding strategy, timelines, challenges, and outcomes.

⛳️ Requirements

• 5 to 7 years of experience in software Product Management.

• Proven experience managing data products or leading data enablement initiatives.

• Comprehensive understanding of data flow, consumption, and ways to enhance its utility for business stakeholders.

• Familiarity with marketing technology platforms, including customer communications, CMS, campaign management, or notification systems.

• Direct, hands-on experience with lifecycle and analytics tools (e.g., Braze, Iterable, Adobe Journey Optimizer, Amplitude, or similar).

• Demonstrated proficiency in utilizing AI-native tools and workflows, including AI agents, automations, and LLM-assisted operations.

• Capacity to navigate between high-level strategy and detailed execution.

• Outstanding communication skills: listening, writing, presenting, and collaborating with both technical and non-technical audiences.

• High integrity and a drive to achieve the best possible product outcomes.

• Self-motivated and self-directed, with the ability to adapt in a fast-paced environment.

• Bachelor's degree or equivalent professional experience.

• Curiosity, adaptability, and a willingness to learn as roles and workflows evolve.

• Experience with lifecycle communications or customer journey tools.

• Knowledge of chat platforms, conversational AI, or digital servicing products.

• Background in FinTech or financial services.

• Experience collaborating with or alongside data engineering or analytics teams.

• Experience with mobile and web-based products.

🏝️ Benefits

• Comprehensive Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave.

• Company Matched 401k.

• Paid Time Off + Paid Holidays + Paid Volunteer Time.

• Diversity Alliance Resource Groups.

• Employee Stock Purchase Program.

• Tuition Reimbursement.

• Charitable Gift Matching.

• Necessary Equipment & Services Will Be Provided.

• Competitive Compensation.