
Senior Product Manager
Posted 2 days ago

Posted 2 days ago
This is a fully remote position, open to applicants in United States.
• Establish and implement the product strategy by analyzing market demands, creating customer-oriented requirements and roadmaps, and evaluating market trends along with competitive dynamics.
• Supervise and enhance identity resolution products that utilize identity graphs in both online and offline settings.
• Convert customer demands into precise product and technical specifications.
• Collaborate with engineering teams and product owners to introduce new features and improvements.
• Oversee the entire product lifecycle, which includes roadmap management, pricing strategies, go-to-market plans, and continuous optimization.
• Track performance indicators such as match rates, accuracy, coverage, and latency.
• Evaluate the needs of the AdTech and MarTech markets concerning the integration of offline and digital identities.
• Lead innovation initiatives alongside strategy, data science, and development teams to pilot new MVPs.
• Work together with Sales, Marketing, Product, Data, and Privacy teams.
• Ensure alignment on privacy, data governance, and contractual obligations.
• Engage in trade association working groups, including NAI and IAB.
• Report directly to the Group Product Director.
• A minimum of 5 years of experience in consumer marketing.
• At least 3 years of product management experience with oversight of roadmaps and delivery of products and enhancements.
• Over 5 years of practical experience with identity resolution applications in AdTech/MarTech.
• Familiarity with identity constructs, including PII, cookies, MAIDs, IP, and hashed identifiers.
• Experience with 1st-party/CRM data, principles of data quality, identity linkage, and customer data platforms.
• Knowledge of clean room environments and crosswalk solutions.
• Understanding of privacy frameworks and data governance related to identity-driven products.
• Proven track record in promoting product success in the market and influencing product strategy and direction.
• Bachelor’s degree or equivalent relevant experience.
• Competitive compensation package and bonus plan.
• Medical, dental, and vision coverage.
• 401K matching.
• Flexible work environment.
• Options for remote, hybrid, or in-office work.
• Flexible time off policy.
• Volunteer time off.
• Paid vacation.
• Sick leave.
• 12 paid holidays.
CVS Health
Insurity
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