Senior Product Manager, Ads – Shopping Catalogs

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Catalogs and the Applied Product Knowledge Graph (PKG) as a comprehensive platform that links Reddit’s paid and organic Shopping surfaces.

• Streamline advertiser onboarding by enhancing error handling, automating feed issue resolution, matching product ID/item-group ID, and implementing URL-to-catalog automation.

• Lay the groundwork for a Reddit Merchant Center.

• Propel LLM-based catalog enrichment, catalog-driven ad overlays, and Catalog Insights.

• Outline the 1–3 year strategy and roadmap for Catalogs and Applied PKG across four key pillars.

• Unlock advertiser demand through Limitless Catalogs, regional EMEA metadata, and integration with Shopify.

• Collaborate with Ads Content Understanding to link ad catalogs, the Product Knowledge Graph, and organic product mentions.

• Define and oversee metrics such as catalog-driven ROAS, PKG product-view coverage, onboarding time, and revenue unlocked.

• Develop dashboards and establish a goal-setting rhythm.

• Represent Catalogs and Applied PKG during leadership reviews, working teams, and executive presentations.

• Engage with PMs, engineers, sales, and senior leadership.

• Deeply partner with Catalogs engineering, Ads Content Understanding, and organic Shopping teams.

⛳️ Requirements

• Over 5 years of experience in Product Management.

• A minimum of 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms.

• Proficient in product knowledge graphs, product entity resolution, or product taxonomies at scale.

• Comfortable in creating scalable workflows and utilizing AI for data analysis and task automation.

• Demonstrated experience in building AI products, whether professionally or as a personal project.

• Experience in product feed ingestion, catalog management, product knowledge graphs, retail media catalogs, or similar systems.

• Familiarity with product feeds and potential issues in platforms like Google Merchant Center, Meta Commerce Manager, Pinterest, or TikTok Shop.

• Capability to scope, launch, operate, and enhance new products while improving existing systems.

• Proven track record in delivering initiatives that span across 3 or more engineering teams, along with PMM, Sales, and Ops.

• Strong communication skills to effectively engage with executives and build trust with senior engineers.

• Comfortable making decisions based on incomplete information and balancing reasonable risk/reward trade-offs.

• Familiarity with ML concepts is a plus.

• Experience with LLM-driven content understanding or feature engineering is a plus.

• Background in shipping for SMB-via-platform channels such as Shopify, WooCommerce, or BigCommerce is a plus.

• Experience with multi-region catalog/pricing systems is a plus.

• Knowledge of building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console is a plus.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive salary along with equity options.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Workplace perks, such as a stipend for home office setup.

• Generous 401k matching program.

• Flexible vacation policy.

• Paid parental leave of 4 or more months.

• Support for family planning.

• Paid time off for volunteering.

• Option to opt out of AI interview recording, transcription, and summarization.

• Reasonable accommodations available for qualified individuals with disabilities and disabled veterans.