Senior PPC Specialist – Google Ads, YouTube

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the setup, management, optimization, and review of Google Ads and YouTube campaigns.

• Oversee Newsmatics' primary Google Search and YouTube advertising accounts.

• Analyze current account structures to pinpoint areas for enhancement, scaling, and innovation.

• Strategize and initiate campaigns aligned with established business and marketing priorities.

• Track campaign performance and suggest actionable optimization measures.

• Provide guidance on audience targeting, campaign architecture, bidding strategies, ad placements, YouTube formats, and performance monitoring.

• Assist in paid advertising focused on EIN Presswire promotion, lead generation, and brand visibility.

• Utilize Tableau, GA4, and other reporting tools for performance assessment.

• Engage in online discussions with Newsmatics representatives and the in-house marketing and communications team.

• Contribute to enhancing the structure, consistency, and performance focus of our paid advertising operations.

⛳️ Requirements

• Demonstrated experience in independently managing Google Ads campaigns, from setup to optimization and performance evaluation.

• Familiarity with Google Search campaigns and YouTube advertising formats.

• Capability to review account structures and recognize practical opportunities for enhancement and growth.

• Strong knowledge of audience targeting, campaign structure, ad placement, bidding, YouTube formats, and conversion tracking.

• Ability to connect campaign performance to business objectives such as lead generation, EIN Presswire promotion, and brand awareness.

• Confidence in managing a substantial advertising budget.

• Ability to provide clear, practical, and data-driven recommendations.

• Experience with Tableau or comparable reporting tools is a plus.

• Background in U.S. and global market campaigns.

• Comfort in working independently in a remote setting.

• Clear communication skills and the ability to collaborate with marketing, content, design, multimedia, and social media specialists.

🏝️ Benefits

• Long-term collaboration with a growing global product.

• Fully remote position.

• Opportunity to manage a significant advertising budget.

• Freedom to leverage your expertise and impact the paid advertising strategy.

• Flexible, collaborative, and international work environment.

• Chance to support a developing global portfolio of media and technology brands.

• Become part of a small, highly skilled team with robust academic and professional backgrounds.