Senior PPC Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of the complete Google Ads strategy and implementation for search, display, and shopping campaigns.

• Oversee and enhance Google Local Services Ads profiles, managing budgets, bids, lead quality, disputes, and compliance.

• Create and manage Meta Ads campaigns on Facebook and Instagram.

• Organize campaigns and perform A/B testing on ad copy, target audiences, and landing pages.

• Monitor budgets and bids in real-time, reallocating funds to safeguard ROAS and cost per lead.

• Analyze advertising performance through leads generated and jobs booked.

• Develop and maintain both internal and client-facing performance reports.

• Collaborate on aligning offers, creating landing pages, and establishing lead follow-up systems.

• Utilize knowledge of the home services industry, including seasonality, service-area targeting, call tracking, and local competition, to inform campaign strategies.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid search with a focus on strategy ownership.

• Direct experience with Google Ads management, including Search, Display, and Shopping.

• Proven experience managing Google Local Services Ads for a local service business or agency client.

• Demonstrated success in improving ROAS and reducing cost per lead, backed by measurable outcomes.

• Proficient in written and spoken English with a clear, professional communication style.

• Comfortable working on the agency side with multiple client accounts at the same time.

• Experience in paid media success for home services clients or industries such as HVAC, plumbing, electrical, roofing, or pest control is an advantage.

• Experience with Meta Ads in addition to Google Ads is a plus.

• Familiarity with GoHighLevel or similar all-in-one CRM/automation platforms is beneficial.

• Google Ads certification(s) are advantageous.

• Must currently reside in Latin America.

🏝️ Benefits

• Competitive salary in USD, guaranteed to be paid consistently every month.

• 10 paid vacation days annually.

• Observance of all U.S. federal holidays.

• Fully remote work opportunity from anywhere in Latin America.

• Professional home office setup.

• Engage in a hands-on, strategic role that influences paid media strategy.

• Join a collaborative culture that values expertise and results.