Senior Performance Marketing Manager – SEM, Contextual

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage and expand significant advertising budgets across Google Ads and contextual networks.

• Develop strategies and oversee large-scale lead generation campaigns on Google Ads.

• Enhance account growth through precise keyword targeting, search-term analysis, and audience optimization.

• Work in conjunction with creative teams to produce effective responsive search ads.

• Perform comprehensive research on keywords, search terms, and target audiences.

⛳️ Requirements

• At least 7 years of extensive experience in paid search / SEM.

• Practical experience purchasing on contextual networks is highly preferred.

• Excellent communication and teamwork abilities.

• Proficiency in performance analytics.

• In-depth knowledge of keyword research, match types, keyword structure, SKAG/STAG strategies, Quality Score management, audience targeting, asset group management, creative experimentation strategy, and Smart Bidding (tCPA/tROAS).

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Life insurance

• Short-term disability insurance

• Long-term disability insurance

• 401(k) plan

• Flexible schedule

• Paid time off

• Parental leave