Senior Performance Marketing Manager – SEA

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Take full ownership of Google Ads and Microsoft Ads, managing everything from account structure to campaigns, bidding strategies, search term hygiene, negative keyword strategies, audience targeting, and creative testing.

• Enhance cost efficiency and achieve profitable growth by balancing Customer Acquisition Cost (CAC) and volume while meeting defined unit economics targets.

• Develop and manage your own reporting and monitoring systems to track spending, CAC by funnel stage, payback, and any dashboards necessary to maintain oversight of the account.

• Actively incorporate AI tools into your daily tasks for analysis, audits, ad iterations, and reporting purposes.

• Establish and lead our paid social program, starting with Meta, ensuring disciplined testing, clear success criteria, and transparent decisions on whether to proceed or halt initiatives.

• Collaborate with the Head of Marketing on strategic planning, landing page development, and identifying new growth opportunities.

• Clearly communicate performance metrics, trends, and strategic decisions to both technical and non-technical stakeholders.

⛳️ Requirements

• Over 5 years of hands-on experience in performance marketing, with extensive expertise in Google Ads (including Search, Performance Max, bidding strategies, account structure, negative keyword strategies, and audience signals).

• Experience managing and owning more than $1.2 million in annual paid budgets, with the ability to discuss efficiency versus volume trade-offs at that level.

• Strong analytical skills, with a deep understanding of metrics such as CAC, payback, LTV, conversion lag, and attribution, and the ability to create custom reports.

• Familiarity with Meta or paid social campaigns, ideally having set up or relaunched such programs.

• Preference for candidates with experience in B2C subscription or freemium funnels, particularly in trial-based setups and multi-stage conversion tracking.

• Actively uses AI tools in their daily workflow, demonstrating practical knowledge rather than just awareness.

• A genuine individual contributor who thrives on hands-on ownership and is not looking to transition into people management.

• Capable of working independently without extensive processes or guidance, and comfortable navigating ambiguity.

• Excellent communication abilities, capable of conveying decisions and trade-offs effectively to both technical and non-technical audiences.

• Must be able to maintain significant overlap with US Eastern time zone working hours for real-time collaboration with the Head of Marketing.

🏝️ Benefits

• Remote work

• Competitive salary

• Education stipend, internet stipend, wellness stipend