Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the strategy, implementation, and performance of paid acquisition initiatives across various channels.

• Oversee and enhance campaign effectiveness.

• Act as the strategic partner for paid acquisition within Demand Generation, Growth Marketing, ABM, and Web Marketing.

• Collaborate with Regional Field Marketing teams.

• Support the acquisition objectives of Revenue Marketing.

• Work in partnership with Brand, Content, Product Marketing, and Web Marketing teams.

• Handle paid media reporting, performance analysis, and budget recommendations.

• Manage relationships with agency partners.

• Continuously assess new channels, technologies, and AI-driven workflows.

⛳️ Requirements

• A minimum of 10 years of experience in B2B SaaS performance marketing.

• Demonstrated experience in owning and scaling paid acquisition initiatives across diverse digital channels.

• Extensive hands-on knowledge of platforms including Google Ads, LinkedIn Ads, and Reddit Ads.

• Strong grasp of paid search, paid social, audience targeting, and bidding strategies.

• Experience in managing substantial paid media budgets.

• Excellent analytical abilities with a knack for converting performance data into actionable insights.

• Background in collaborating with agencies.

• Experience working across various functions with marketing, RevOps, Sales, and other essential business stakeholders.

• Strong creative judgment.

• A keen interest in AI and contemporary marketing technologies.

🏝️ Benefits

• Performance bonuses.

• Equity options.

• Flexible work-from-home arrangements.